Vice President Group Director, MarTech Strategist – Systems and Experience Engineering

Responsibilities

• Assess client MarTech environments, workflows, data usage, vendor dependencies, and adoption gaps.
• Translate business problems into product opportunities, user requirements, priorities, acceptance criteria, and measurable outcomes.
• Shape future-state solutions with solution architects across MarTech, AdTech, AI agents, integrations, and orchestration layers.
• Create practical roadmaps with clear phases, dependencies, risks, decision points, and value milestones.
• Identify where AI and automation can improve operations, campaign execution, personalization, analytics, measurement, and experience delivery.
• Define what should be automated, assisted, escalated, or kept human-led, with clear decision rights and oversight.
• Evaluate platform capabilities, vendor roadmaps, licensing constraints, data access, permissions, and orchestration options.
• Establish guardrails for privacy, consent, brand safety, auditability, governance, escalation, and model limitations.
• Build business cases, executive recommendations, and vendor evaluation inputs that support clear investment decisions.
• Design operating models and change plans covering roles, governance, communications, training, launch readiness, and post-launch support.

Requirements

• 10+ years of experience in technology strategy, product strategy, MarTech consulting, digital product, or enterprise marketing technology leadership.
• Experience in an agency, consulting, professional services, or client-facing advisory environment.
• Ability to turn business goals, user needs, workflows, platforms, and constraints into clear product direction, requirements, roadmaps, and delivery-ready briefs.
• Familiarity with MarTech, AdTech, data flows, generative AI, agentic workflows, orchestration, and responsible AI practices.
• Experience developing business cases, value models, adoption plans, and executive-ready recommendations.
• Strong communication, facilitation, presentation, and client engagement skills, especially with senior stakeholders.
• Experience guiding cross-functional teams through discovery, prioritization, planning, and delivery alignment.
• Strong written and visual storytelling skills, including assessments, roadmaps, operating models, workflow maps, and recommendations.

Preferred

• Background with a major consultancy, systems integrator, digital agency, or enterprise MarTech organization.
• A track record of leading enterprise marketing technology assessments, selections, and transformation programs for large or complex organizations.
• Experience building business cases and presenting them to executive and financial decision makers.
• Exposure to AI orchestration, workflow automation, agent-enabled operating models, or vendor/platform evaluation.
• Experience supporting change management or adoption programs for marketing, content, media, data, or experience teams.
• Certification or hands-on experience with enterprise marketing platforms.
• Experience in regulated categories such as financial services, healthcare, or automotive.
• Public speaking published thought leadership, or external-facing point-of-view development.

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.
• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.