Responsibilities

• Analyze market trends, customer needs, and competitive dynamics to inform product strategy and identify growth opportunities. Synthesize competitive intelligence and user research to sharpen differentiation and positioning.
• Serve as the Treasury Services (TS) payments SME—maintain deep knowledge of client needs, competitor offerings, and industry trends; identify product gaps and opportunities for innovation.
• Own and continually refine the TS payments positioning and messaging framework across client/prospect segments and buyer personas. Create clear, differentiated value propositions by product/solution.
• Own customer-facing messaging across website product pages and partner landing pages. Partner with Growth Marketing on SEO alignment and conversion-focused CTAs.
• Partner with Product, Legal, Compliance, and Risk to validate claims, manage disclosures, and secure approvals; apply payments regulations and standards to ensure compliant messaging.
• Lead naming and packaging for TS products/solutions in partnership with Product and Strategy to ensure clarity, consistency, and market impact.
• Strategize and partner w/ channel marketers on go-to-market strategies for new and existing payments solutions across direct and partner channels, ensuring strong market fit and differentiated positioning.
• Enable integrated campaigns with segment insights, positioning, and proof points; ensure message consistency and provide key content inputs. Advise on onboarding, activation, cross-sell, and upsell programs to drive adoption and expansion.
• Partner with Commercialization and Marketing to inform compelling client-facing narratives and sales enablement materials.
• Work closely with Product, Sales, Commercialization, Operations, and Marketing to deliver seamless launches and sustain market success.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 8+ years of product marketing, go-to-market, or related experience, ideally in payments, B2B technology, SaaS, or financial services; Experience launching and scaling products through partner and direct channels; strong narrative and enablement portfolio.
• Proven experience developing clear and compelling value propositions that clearly differentiate our offering and communicate the superiority of our solutions.
• Experience defining segmentation, personas, and buying journeys to enable precise audience targeting for marketing strategies.
• Proven track record of launching and scaling products in competitive markets.
• Exceptional communication, storytelling, and stakeholder management skills.
• Strong analytical and strategic thinking abilities.
• Experience in the payments industry—candidates with a passion for technology-driven innovation and customer-centric marketing are encouraged to apply.

Benefits

• comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.