Responsibilities

• Own Traild’s product positioning, messaging and value propositions across global markets.
• Build personas, market insights and use-case narratives that inform GTM strategy.
• Lead market and competitor intelligence to identify trends, opportunities and differentiators.
• Lead customer advocacy including case studies, testimonials, reference customers, and a customer reference program
• Manage end-to-end product and feature launches, including GTM planning, messaging and enablement.
• Partner with Product to understand the roadmap and ensure new features meet market needs.
• Create high-impact sales and partner enablement assets (talk tracks, battle cards, objection handling, pitch materials).
• Support customer adoption, retention and expansion initiatives through targeted messaging and insights.
• Act as a critical link between Product, Marketing, Sales and CS to ensure alignment and consistent market communication.
• Build deep product and market expertise, becoming the internal go-to for competitive positioning and product-market fit.

Requirements

• 5+ years’ experience in Product Marketing within B2B SaaS (preferably mid-market or enterprise software).
• Proven experience working closely with Product teams, contributing to roadmaps, translating user stories and understanding feature usage and customer value.
• Demonstrated ability to create product positioning, messaging frameworks, personas and competitor analyses.
• Strong track record of delivering successful product or feature launches end-to-end.
• Experience building product marketing foundations in a high-growth environment.
• Highly analytical with the ability to turn research, market signals and product data into actionable GTM strategy.
• Exceptional communication and storytelling skills, with the ability to simplify the complex.
• Ability to rapidly learn technical products and understand both feature-level detail and the broader market context.
• Comfortable operating independently in an IC role while collaborating cross-functionally across multiple time zones.

Preferred

• Experience with ERP ecosystems (Acumatica, NetSuite, Sage, Microsoft Dynamics, etc.).
• Previous experience in payments, AP automation or financial software.
• Exposure to global go-to-market strategies across multiple geographies.

Benefits

• Flexibility: we offer a range of remote, hybrid and flexible working options.
• Global team: we are growing across APAC, NA and EMEA and have team all across the world.
• We are growing at an exponential rate, this is an opportunity to get involved with a true rocketship with all the excitement and opportunities that comes with it
• Our team genuinely loves working at Traild: our eNPS score is 78, where anything above 50 is considered world-class.