Responsibilities

• Own product positioning and go-to-market strategy for a new generation of AI and big data products, shaping how investors understand and adopt data feeds, the Investor Portal and AI-powered solutions like agents and MCPs
• Define ideal customer profiles (ICPs) and tailoring messaging to different investor segments (e.g., hedge funds vs. long-onlys)
• Partner with Product, Revenue, and Insights teams to influence roadmap decisions based on market demand and customer insights
• Lead competitive intelligence across both traditional data providers and emerging AI platforms to define clear differentiation
• Collaborate on pricing and packaging across a multi-product platform spanning data, software, and AI
• Develop and scale high-impact sales enablement and marketing assets that help commercial teams communicate complex products with clarity
• Establish and tracking success metrics for GTM efforts (e.g., adoption, pipeline impact, win rates) and iterating based on performance

Requirements

• 5+ years of experience in product marketing or a related role, ideally working on B2B, data, or AI-driven products
• Strong ability to translate complex, technical capabilities into compelling narratives
• Interest in or experience with AI and data products, with excitement for shaping how they are adopted in high-stakes investor workflows
• Comfort operating in fast-moving, ambiguous environments where the playbook is still being written
• Experience working closely with product teams and influencing decisions early, not just at launch
• Ability to operate both strategically and tactically, with ownership over outcomes end-to-end
• Strong written and verbal communication skills

Preferred

• Have experience working with hedge funds, asset managers, or financial data products
• Have a background in finance, investing, or data-driven research
• Have built or scaled product marketing in a B2B or data-driven environment
• Are familiar with frameworks like positioning, ICP development, or Jobs-to-Be-Done
• MBA or MS in Marketing

Benefits

• We care about your personal life, and we mean it. We offer flexible work hours, flexible vacation, a generous 401K match, parental leave, team events, wellness budget, learning reimbursement, and more!
• Your growth at YipitData is determined by the impact that you are making, not by tenure, unnecessary facetime, or office politics. Everyone at YipitData is empowered to learn, self-improve, and master their skills in an environment focused on ownership, respect, and trust. See more on our high-impact, high-opportunity work environment above!