Responsibilities

• Own the AI pillar narrative and roadmap end to end
• Own the AI pillar narrative at key events like VantaCon, including keynote support, breakout sessions, and customer testimonials
• Ensure a cohesive AI narrative across pillars so AI messaging holds together whether it's showing up in Compliance, Risk, or Proof contexts
• Partner directly with EPD to understand what's being built, influence roadmap sequencing from a market/customer lens, and translate technical capability into external-ready narrative
• Develop and maintain AI messaging and positioning that flexes across audiences (field, analysts, press, customers)
• Drive field enablement for AI, arming Sales and CS with the story, objection handling, and proof points they need
• Plan and execute AI product launches, from planning through post-launch measurement
• Represent the AI narrative in customer-facing and market-facing moments (analyst briefings, customer advisory conversations, press as needed)

Requirements

• Core PMM experience
• 7+ years in product marketing, ideally with ownership of a full pillar or product line rather than a support function
• Track record of building narrative and positioning from scratch, not just executing an existing playbook
• Experience partnering directly with Product/Engineering leadership
• Excellent communication and presentation skills, with the ability to convey complex ideas effectively to both technical and non-technical audiences
• Plan and execute large product launches (including partnership with comms to align on product narrative), report back on performance, and optimize our launch processes for scale
• Define and manage go-to-market (GTM) strategy for Vanta’s security products, including messaging, positioning, launch planning, GTM enablement content (sales, customer success), and customer adoption
• Strong written and verbal storytelling, comfortable writing for a keynote stage as well as a sales deck
• Must be authorized to work in the U.S. without the need for current or future employer sponsorship
• Technical / AI fluency

Preferred

• Bonus points