Responsibilities

• Formulate the company's global market strategy and mid- and long-term growth plans; Develop paths for global market entry, brand expansion and demand growth based on the company's business goals; Promote global market resource allocation and maximize investment returns.
• Responsible for global brand positioning, brand architecture and brand communication strategy; Ensure brand consistency and local adaptation in different national and regional markets; Enhance global brand influence and market awareness.
• Establish a global demand generation (Demand Generation) system; Promote marketing and sales collaboration to improve customer acquisition and conversion efficiency; Responsible for market lead quality, customer growth, and marketing ROI.
• Coordinate with headquarters and regional market teams (APAC, EMEA, Americas, etc.); Support market entry, channel construction and local marketing strategies in key countries; Establish a balancing mechanism between global standards and regional flexible implementation.
• Promote the construction of digital marketing, content marketing, brand communication and marketing automation systems; Optimize online and offline omni-channel marketing capabilities; Use data analysis to continuously improve marketing efficiency and customer experience.
• Monitor global market trends, customer needs and competitive dynamics; Provide market insights to support product strategy and business decisions; Identify new markets, new industries and new growth opportunities.
• Build and lead the global market management team; Manage regional market leaders and multinational marketing teams; Create a global market culture that is data-driven, result-oriented and innovatively collaborative.

Requirements

• Bachelor degree or above, major in marketing, business administration, international business or related majors;

Preferred

• MBA or international education background is preferred.