Responsibilities

• Develop and execute the company’s global marketing strategy aligned with corporate growth objectives and market expansion plans.
• Lead global brand positioning, messaging, and go-to-market strategies across multiple regions and customer segments.
• Oversee integrated marketing campaigns including digital marketing, content marketing, social media, public relations, events, and demand generation initiatives.
• Drive customer acquisition, retention, and brand engagement through data-driven marketing strategies.
• Collaborate closely with sales, product, partnerships, and executive leadership teams to align marketing initiatives with business priorities.
• Manage international marketing teams, regional campaigns, agencies, and external vendors.
• Analyze market trends, customer insights, competitive positioning, and campaign performance metrics to optimize marketing effectiveness.
• Lead product marketing initiatives including product launches, market research, pricing strategy support, and competitive differentiation.
• Oversee marketing budgets, forecasting, ROI analysis, and resource allocation across global markets.
• Strengthen the company’s digital presence through SEO, SEM, performance marketing, marketing automation, and analytics platforms.

Requirements

• 15+ years of progressive experience in marketing, brand management, digital marketing, or global marketing leadership roles.
• Proven track record of building and scaling global marketing organizations and driving measurable business growth.
• Strong expertise in integrated marketing strategies, demand generation, and customer acquisition.
• Experience leading international marketing campaigns across multiple markets and customer segments.
• Deep understanding of digital marketing technologies, analytics tools, CRM systems, and marketing automation platforms.
• Strong leadership, communication, and cross-functional collaboration skills.
• Experience managing large marketing budgets and performance metrics.
• Ability to thrive in fast-paced, high-growth, and global business environments.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA preferred.

Preferred

• Experience in technology, SaaS, fintech, healthcare, consumer products, AI, or global enterprise industries.
• Background in international market expansion and multicultural marketing strategies.
• Experience managing remote and geographically distributed marketing teams.
• Knowledge of brand transformation, digital transformation, and customer experience initiatives.
• Familiarity with data-driven personalization, AI-powered marketing tools, and advanced analytics platforms.
• Experience supporting IPOs, fundraising initiatives, or corporate communications is a plus.