Vice President, Global Marketing

Responsibilities

• Pipeline: own marketing-sourced pipeline, coverage and conversion targets for insurance, globally
• Installed base: own marketing’s retention and expansion targets for customers outside insurance; customer, partner and lifecycle marketing that supports renewal and growth
• North America: build the demand engine, field and event led, replicating the European playbook that won our first 100 insurers
• Data driven: run marketing on the numbers; test, measure and reallocate spend to what converts
• AI-powered marketing: run the function on the latest AI tools, including Claude and Regie.ai, across content, campaigns, outbound, account intelligence and reporting; more output per person, measured
• Creative: bring distinctive ideas to campaigns, events and content; make Adlib and Paperbox the brands buyers remember
• Brand: lead the global brand transition to an insurance-led, agentic company for regulated industries; land one brand architecture across Adlib and Paperbox and one web presence that serves every customer segment
• Positioning: steward company and solution messaging; ensure consistent execution across regions, channels and sales enablement
• Team and budget: lead and develop the global team; own the marketing budget and its return
• Measurement: run one funnel from first touch to close; report pipeline, coverage, cost per opportunity, win rate and installed base results to the executive team and board monthly

Requirements

• 10+ years in B2B software marketing, 5+ leading teams
• 5+ years of Insurance technology experience: carriers, MGAs, TPAs and their ecosystem
• Scaled marketing at a growth-stage company ($15M to $40M ARR); PE-backed experience preferred
• Quantitative and data driven: owned a pipeline number; fluent in funnel math, attribution, unit economics, marketing automation and Salesforce
• Hands-on with AI tools across marketing, such as Claude and Regie.ai; has rebuilt workflows around them, not just trialed them
• A portfolio of creative work that stood out in B2B and produced pipeline
• Field and event led demand generation, hands-on
• Marketed to an installed base across more than one industry
• Led marketing across North America and Europe

Preferred

• Launched a European product in North America, or replicated a playbook across regions
• Led a rebrand or brand integration following an acquisition
• Claims or underwriting domain knowledge

Benefits

• Base salary, annual bonus tied to pipeline and retention targets, equity, and a full benefits package.