Responsibilities

• Pipeline Ownership and Revenue Accountability
• Own creation of pipeline across ASPs, OEMs, and Enterprises
• Set pipeline targets, allocate budget across channels, and report on marketing contribution to enterprise bookings
• Analyze campaign and channel performance to improve enterprise pipeline outcomes and conversion efficiency
• Funnel Analytics and Optimization
• Own full-funnel enterprise metrics including MQL, SAL, SQL, Opportunity, Pipeline, and ARR
• Diagnose conversion bottlenecks and attribution gaps across long enterprise sales cycles
• Partner with RevOps to maintain reliable multi-touch attribution and actionable funnel reporting
• AI-First Demand Generation
• Integrate AI into research, personalization, campaign development, reporting automation, and workflow optimization

Requirements

• Proven success leading B2B demand generation functions in Tech/SaaS at the Vice President level
• Experience owning a marketing-sourced pipeline target tied to enterprise revenue outcomes
• Deep expertise building and operating account-based marketing programs across enterprise sales cycles
• Strong analytical capability across funnel diagnostics, pipeline forecasting, and conversion optimization
• Demonstrated experience implementing AI-powered workflows and tooling within demand generation operations
• Experience leading and developing enterprise demand generation teams
• Working knowledge of HubSpot, Salesforce, Outreach, and Asana
• Experience managing agency and vendor relationships with accountability for ROI and performance
• Ability to operate effectively against pipeline and revenue targets in growth-stage or investor-backed environments