Responsibilities

• Optimizing and scaling outbound campaigns. You will develop highly iterative experimentation methodology sprints to constantly improve the quality of existing campaigns and ensure we land the right message, at the right time, with the right contact.
• Keep the automated motion from going stale. You’ll co-own the email and LinkedIn sequences with the Program Manager. Sequence refresh, new angles, and killing fatigue before it shows up in the numbers. A big part of success in this role is ensuring automated motion gets better over time instead of aging out.
• Own copy optimization and conversion. You’re copy-obsessed. You can look at an underperforming sequence, understand why, and then fix it. This includes owning the Twain prompt library that shapes our 1:1 generated copy, tuning it so personalization at volume reads like a sharp human wrote it, not a machine.
• Turn performance data into action. You’ll own QA and performance analysis for the automated motion and be able to quickly and decisively conclude what is and isn’t working, and then have the curiosity and first principle thinking to know how to redesign and optimize your way into conversion.
• Collate and integrate materials and learnings from Sales, PMM, and Content. You’ll work directly with Sales Managers, Product Marketing, and Content to pull fresh proof points, launches, and data into active sequences, so the messaging always reflects our sharpest current story.
• Co-own program-level physical touches. The programs will vary from ICP-tailored gifting (never airpods) to event invitations, and user group meetups.

Requirements

• You’ve written cold email and/or LinkedIn sequences and been measured on what they produced
• You’ve worked in a sequencing or sales engagement tool (Instantly, Smartlead, HeyReach, or similar) and can read performance data without waiting on an analyst/ops
• You reach for AI to compress your own work, whether that’s research, first drafts, pattern-finding in performance data, or building something small to save yourself time
• You care about pipeline, not MQLs

Preferred

• You have a creative experimental mindset, strong opinions about what good copy looks like, and no fear of testing unconventional approaches
• You’re energized by optimization, not just creation. You’d rather make a live campaign convert 20% better than write a brand-new one from scratch
• You’re copy and customer obsessed, you take time to understand the buyer and can diagnose why a sequence is underperforming, then act on it
• You read campaign performance data fluently and turn it into the next play
• You’ve run cold outbound sequences before (email or LinkedIn)
• You like owning something horizontal that raises the performance of every campaign the team builds

Benefits

• Competitive salary and equity.
• Opportunity to work with a talented and passionate team.
• 10-year exercise window for stock options . You shouldn’t feel pressure to purchase stock options if you leave Ashby —do it when you feel financially comfortable.
• Unlimited PTO with four weeks recommended per year. Expect “Vacation?” in our one-on-one agenda until you start taking it 😅.
• Twelve weeks of fully paid family leave in the US. We plan to expand this to employees in other countries as situations arise.
• Generous equipment, software, and office furniture budget. Get what you need to be happy and productive!
• $100/month education budget with more expensive items (like conferences) covered with manager approval.
• If you’re in the US, top-notch health insurance for you and your dependents with all premiums covered by us and a 401k match.