Responsibilities

• P&L Ownership: Full financial accountability for the direct-to-consumer e-commerce business across North America ($18M+) and the UK ($2M+), driving top-line revenue, gross margin, and bottom-line profitability.
• Budgeting & Forecasting: Manage the brand's largest marketing budget, allocating performance spend dynamically across paid search, paid social, affiliate, display, and emerging channels to achieve target MER (Marketing Efficiency Ratio) and ROAS.
• Global Expansion: Oversee localized e-commerce strategies for international growth
• Platform Management: Oversee website architecture, site performance, UX/UI, site search, product taxonomy, and checkout flows to maximize conversion rate (CVR) and average order value (AOV).
• Tech Stack Optimization: Evaluate, integrate, and manage our digital technology stack (e-commerce platform, PIM, OMS, search/merchandising tools, personalization engines, analytics, and third-party apps).
• Operations & Fulfillment Synergy: Collaborate with logistics, customer service, and inventory planning teams to ensure optimal product availability, streamlined fulfillment, and premium unboxing experiences.
• Acquisition & Retention: Define the overarching strategy across performance channels (Meta, Google, Pinterest, TikTok, Affiliate) and retention streams (Email, SMS, Direct Mail).
• Asset Flow & Creative Integration: Work in lockstep with the Creative and Social Media teams to establish a continuous pipeline of high-converting visual assets, copy, and video content tailored to performance channels.
• Product Launch Execution: Partner with Merchandising and Product Design to translate seasonal collection launches into compelling digital site takeovers and digital campaigns.
• CRM, Loyalty & Data Analytics: CRM Strategy: Lead customer segmentation, lifecycle marketing, and retention initiatives to drive repeat purchase frequency and Customer Lifetime Value (LTV). Data & Insights: Establish robust reporting dashboards tracking core digital KPIs (CAC, LTV, CVR, AOV, MER, bounce rates, churn). Translate data into clear strategic action items.

Requirements

• 8–12+ years of progressive leadership experience in DTC e-commerce and performance marketing within luxury, fashion, home decor, or premium lifestyle brands.
• Track record managing a $20M+ DTC P&L with proven ability to scale revenue profitably.
• Deep experience in the US market, with international/UK e-commerce experience preferred.
• Tech Stack Mastery: Deep operational knowledge of modern e-commerce platforms (Shopify Plus, Salesforce Commerce Cloud, etc.), enterprise CRM/email platforms (Klaviyo, Iterable), and analytics suites (GA4, Triple Whale, Northbeam).
• Growth Marketing: Hands-on expertise managing multi-million dollar performance budgets across paid media, search, and retention channels.
• Creative Sensitivity: Strong visual sense and brand affinity; ability to provide constructive feedback to creative teams while maintaining strict performance goals.
• Analytical Mindset: Expert in financial modeling, attribution, cohort analysis, and data-driven decision-making.
• Leadership & Influence: Outstanding communication skills

Preferred

• UK/european/ecommerce international expansion experience (preferred).

Benefits

• Comprehensive Health & Wellness Benefits, including medical, dental, vision, and supplemental insurance
• 401(k) Retirement Savings Plan with company match
• Generous Paid Time Off (PTO) and paid holidays
• Flexible Fridays with shortened hours during both Summer and Winter seasons
• Tax-free commuter benefits
• Exclusive employee merchandise discounts