Responsibilities

• Develop and implement comprehensive growth strategies for our Shopify-based e-commerce platform, focusing on increasing traffic, conversions, and revenue.
• Manage paid advertising campaigns across platforms such as Google Ads (including Google AdWords), Facebook Advertising, and other social media channels to maximize ROI.
• Utilize SEO tools and conduct keyword research to optimize product listings, blog content, and landing pages for improved search engine rankings.
• Perform conversion rate optimization by analyzing user behavior through web analytics reporting tools like Google Analytics and Google Tag Manager; recommend and execute improvements.
• Create engaging content including product descriptions, promotional banners, email marketing campaigns, and social media posts using Adobe Photoshop, Adobe Creative Suite, and content management systems.
• Manage website updates and troubleshoot technical issues using HTML, CSS, JavaScript, and WordPress to ensure seamless user experience.
• Monitor campaign performance with marketing analytics tools; prepare reports to track KPIs such as traffic sources, bounce rates, conversion rates, and sales metrics.
• Collaborate with graphic designers to produce visually appealing graphics for digital ads and social media advertising campaigns.
• Set up automated marketing workflows using marketing automation platforms to nurture leads and increase customer retention.
• Conduct regular SEO audits and implement on-page/off-page optimization strategies to enhance organic visibility.

Requirements

• Proficiency with SEO tools such as SEMrush or Ahrefs for keyword research and site audits.
• Strong understanding of conversion optimization techniques to improve website performance.
• Experience with Adobe Photoshop, Adobe Creative Suite for graphic design and content creation.
• Knowledge of WordPress CMS for website management and updates.
• Hands-on experience managing Google Ads (Google AdWords), Facebook Advertising campaigns, and paid search marketing strategies.
• Technical skills including HTML, CSS, JavaScript, SQL for website customization and data analysis.
• Familiarity with web analytics reporting tools like Google Analytics for tracking campaign performance.
• Expertise in digital marketing channels including email marketing, social media management, SEM (Search Engine Marketing), paid advertising campaign setup, and performance marketing.
• Ability to conduct detailed keyword research to inform content strategy.
• Strong copywriting skills for compelling product descriptions and ad copy that convert visitors into customers.

Benefits

• Professional development assistance
• Referral program