Responsibilities

• Strategic Leadership: Develop and implement a comprehensive search marketing strategy that aligns with client needs and industry best practices, ensuring Razorfish remains at the forefront of digital marketing.
• Performance Management: Monitor, analyze, and report on search campaign performance, providing executive-level insights and recommendations to enhance ROI and effectiveness.
• Innovative Culture: Foster a culture of innovation and experimentation within the search team, encouraging the adoption of the most effective technologies, including AI and automation, to improve efficiency and campaign outcomes.
• Client Relationship Management: Build and maintain relationships with key clients and stakeholders, serving as a trusted advisor to understand their objectives and deliver tailored search solutions.
• Cross-Functional Collaboration: Collaborate with other departments, including media, creative, and analytics, to ensure cohesive digital marketing strategies that integrate search with broader marketing efforts.
• Talent Development: Mentor and develop senior team members, providing guidance in their professional growth and encouraging a collaborative and high-performing team environment.
• Thought Leadership: Represent Razorfish at industry events, conferences, and webinars, sharing insights and contributing to the agency's reputation as a leading voice in search marketing.
• Business Development: Identify new business opportunities and collaborate with senior leadership to develop strategic proposals that expand service offerings and drive revenue growth.
• Trend Analysis: Stay updated on industry trends and shifts in consumer behavior, ensuring the search strategy evolves in response to market changes.

Requirements

• 10+ years of experience in Search Engine Marketing (SEM) and digital marketing, with a proven record of successful strategy development and execution.
• 5+ years of leadership experience, demonstrating effective management of diverse teams and driving high-performance outcomes.
• Strong client-service orientation, with the ability to build and sustain strategic client relationships and ensure their satisfaction.
• Exceptional analytical skills, with the ability to derive insights from data and apply them to improve campaign performance.
• Comprehensive understanding of how digital marketing strategies work together, including organic search, social media, and paid media.
• Proficiency in advanced analytics tools, Python, AI technologies, and Microsoft Office Suite, particularly Excel.
• Strong communication and presentation skills, with the ability to articulate complex ideas to both internal teams and external partners.
• Proven track record in business development, contributing to agency growth through critical initiatives and partnerships.
• Innovative mindset and commitment to leveraging the latest technologies to optimize search marketing strategies.
• Passion for mentoring and talent development, fostering a culture of continuous improvement and knowledge sharing.

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances
• The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.