Vice President, Digital Marketing & Trade Media
Chicago, IL (On-site)
Posted 2 hrs ago
Job Summary
Lead and grow a digital marketing and trade media function for life sciences, building a direct team, driving AI-enabled workflows, and owning performance reporting and client ROI conversations.
- Own team development and staffing;
- Drive tool adoption and efficiency gains.
Job Description
Requirements
- 10+ years of progressive experience in digital marketing and trade media planning/buying, including direct, hands-on experience within the life science, diagnostics, medtech, biotech, or scientific/laboratory sectors.
- Demonstrated success building, managing, and developing a team. Direct people management experience is required, not just project or vendor management.
- Track record of introducing new tools, technology, or AI-driven workflows into a marketing or media function, with measurable gains in efficiency or output quality.
- Deep working knowledge of the trade media and scientific publisher landscape (trade journals, conference media, scientific digital properties) alongside modern digital/programmatic buying.
- Strong analytical skills and comfort owning performance reporting, budgets, and ROI conversations with clients and leadership.
- Bachelor's degree in marketing, communications, business, or a related field.
Preferred
- Agency-side experience, ideally within a life science, healthcare, or scientific/B2B marketing agency.
- Experience presenting directly to clients and senior stakeholders.
- MBA or advanced degree.
HDMZ
Tech led. Data driven. Science first. HDMZ works with healthcare and science companies to strengthen and transform brands, launch new products, increase sales and connect with people. We are a full-service branding, digital, public relations and integrated marketing communications agency with expertise in life science research, biotech, biopharma, medical device, diagnostics, CROs, medtech and digital health.We are strategists, scientists, creators, and advocates who start each day excited to do what we do best — advance scientific progress, discovery and development through meaningful connections and compelling communication. The central principle we live by is simple, but powerful: Passion in. Out comes great.HDMZ is a member of the 4A's and Confrad.
Salaries
Posted range
$145K/yr – $180K/yr
Taken straight from the job posting.
