US - Vice President of Marketing
AIRS Medical Inc
USA (Remote)
$150K/yr - $250K/yrIn-houseFull-timeDirector/executive
1 hr ago
Marketing Manager
Congers, NY (On-site)
$120K/yr – $140K/yrSenior LevelFull time
Posted 1 hr ago
Job Summary
Own the end-to-end digital campaigns from concept to testing, collaborating with design and external partners to drive high-volume brand storytelling and acquisition across email, social, search, and paid media.
- Lead campaign design, testing, and optimization with cross-functional teams.
- Coordinate launches and content across channels to maximize reach.
Job Description
Responsibilities
- Draft, design, schedule, and A/B test campaigns in collaboration with our graphic design team. Bring new ideas and improvements to the program. Current tech: DotDigital.
- Tell our brand story using assets from our creative team and media contractors. Clearly articulate our value proposition across all channels at high volume and high quality. Current tech: Meta, LinkedIn.
- Work with our agency to build and manage our paid ads approach getting the right prospects to our site through product ads, then retargeting them until conversion.
- Build out product and company pages with customer-focused copy that improves our Google and Bing rankings. Develop content that increases our relevance in AI search.
- Bring launches into email and social. Come up with creative ideas to maximise reach before and during launch, and execute on them.
- Adhoc Videography / Photography. As needed and if the skillset is there with customers or team members.
- PowerPak is an equal opportunity employer.
PowerPak
4.1 Glassdoor
PowerPak is a top-rated supplier of industrial safety supplies and personal protective equipment (PPE) serving the NY-Tri-State area, Baltimore, Seattle, Philly, Boston, and beyond. For nearly three decades, we've set the standard for professionalism and service in the construction industry, quickly becoming the go-to source for safety gear.At PowerPak, our culture thrives on a shared vision of delivering true value. We don't just push products; we match our customers with tailored safety solutions that fit their specific needs. Our passionate team is dedicated to helping others, and that commitment drives our interactions every day.We support and encourage continued learning and education, but when it comes to the employees we hire, we place attitude over IQ; we seek those who have a natural desire to help others over the ability to 'sell'. Learn more about our company culture and the values we operate by, by visiting our website: www.powerpak.net/about-us
Founded in 1989
Congers, New York, USA
88 employees (4 in marketing)
75% recommend to a friend
77% CEO approval
Salaries
Posted range
$120K/yr – $140K/yr
Taken straight from the job posting.
The middle of this range ($130K) is 13% above the median base salary for Senior Marketing Manager roles in the United States ($115K).
Senior Marketing Manager median pay in the United States
Most pay falls between $98K and $143K. Based on 236 salaries.
Marketing Team
Marketing Team Size
4 (5% of company)
Median Tenure
13 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
19.1K
Monthly Google Ads Budget
$6.9K
Traffic Source Mix
Search
41.3%
Direct
46.7%
Referral
5.5%
Social
4.9%
Paid
1.3%
Headcount Trend
Current headcount: ~88
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.
