Marketing Manager

Responsibilities

• Social Media: Create engaging short-form video content for TikTok and Instagram Reels; Film, edit, and publish content (using tools like CapCut, Canva, or similar); Write captions that align with brand voice and drive engagement; Capture onsite content at events, retail partners, etc.
• Management: Influencer management end to end: outreach, gifting, contracts, and content approvals; Set content collaboration and posting timelines with each partner; Maintain the influencer contact database and outreach pipeline; Customer Service: manage customer inquiries across email, social DMs, and reviews, and resolve order issues quickly; PR: pitch launches, new products, and founder stories to local and trade press, and build relationships with Denver media; Paid Media: plan and manage ad spend and agency partners across channels, and report on ROAS and CAC; Manage TikTok Shop, promoting new products using best practices and ensuring availability; Amazon; Meta; Google; TikTok
• Strategy: Own the weekly content calendar from planning through publishing; Stay on top of social media trends, sounds, and challenges; Lead campaign ideas and brand storytelling with the team; Track and interpret key metrics: reach and impressions, engagement rate (likes, comments, saves, and shares per view), average watch time and completion rate, follower growth, profile visits and link clicks, and content driven sales (TikTok Shop GMV, Amazon and DTC referral traffic); SMS/Email: Plan email and SMS marketing campaign strategy around key moments; Track open rates, click-throughs, and campaign performances and present insights for future campaigns; Write and schedule campaign copy that aligns with brand voice; Influencer: Track influencer campaign performance and present insights for future action

Requirements

• 3+ years of marketing experience, ideally with CPG, food & beverage, or wellness brands
• Experience managing paid media budgets and outside agency partners
• Based in the Denver area
• Passion for TikTok, Instagram, and social media trends
• Strong creativity and storytelling skills
• Basic video editing skills (CapCut, Adobe Premiere, etc.)
• Comfortable being on camera (preferred but not required)
• Strong written communication skills
• Self-starter with the ability to work independently
• Interest in wellness, food & beverage, lifestyle, etc.

Preferred

• Experience managing a personal or brand social media account
• Familiarity with analytics tools (Instagram Insights, TikTok Analytics)
• Graphic design skills (Canva, Adobe Suite)
• Experience with email/SMS marketing platforms (e.g., Klaviyo)

Benefits

• Flexible work arrangement
• Time off to play and recharge
• Diverse, inclusive culture