Vice President, Digital Marketing

Santa Monica, CA (On-site)

$180K/yr – $200K/yrSenior Level10+ years expFull time

Posted 14 hrs ago

Job Summary

Own and lead digital and social strategy for films from script stage, shaping bold ideas and guiding execution across creators, platforms, and campaigns.

  • Build and present briefs; persuade filmmakers and talent with tailored pitches.
  • Lead content capture and on-set material strategy to create authentic, film-specific assets.

Job Description

Responsibilities

  • Own digital and social strategy for assigned films as early as script stage.
  • Personally originate bold, culturally resonant ideas; sharpen team and agency concepts with hands-on direction.
  • Obsess over the details -copy, design, creators, casting, props, tone and timing - that make ideas work.
  • Build persuasive briefs and presentations; move quickly when culture creates an opportunity without losing quality.
  • Build with fandoms, understanding how communities theorize, organize, joke and iterate.
  • Bring fluency in TikTok, Reddit, Discord and emerging platforms.
  • Identify new behaviors, technologies, creators and communities early; test small bets.
  • Develop creator strategies beyond familiar influencers, finding unexpected talent.
  • Give organic social channels a distinct, film-specific voice and point of view.
  • Discernment to know when an online conversation doesn’t *not* require a brand’s input.

Requirements

  • 10+ years in entertainment marketing, digital/social, advertising or creative strategy, with standout work.
  • Experience leading teams, major campaigns, agencies and budgets, in entertainment or at an agency.
  • A portfolio demonstrating ideas you personally originated, not just oversaw.
  • Deep understanding of fandoms, creators, emerging platforms and internet culture.
  • Proven ability to sell ambitious ideas to filmmakers, talent and executives.
  • Exceptional creative judgment, writing, presentation skills; willingness to travel.
  • This position requires five (5) days per week in office.

Benefits

  • Full Coverage – Medical, Vision, and Dental
  • Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day
  • 401(k) company matching
Lionsgate logo

Lionsgate

3.1 Glassdoor

Lionsgate (NYSE: LION) is one of the world’s leading standalone, pure play, publicly traded content companies. It brings together diversified motion picture and television production and distribution businesses, a world-class portfolio of valuable brands and franchises, a talent management and production powerhouse and a more than 20,000-title film and television library, all driven by the studio’s bold and entrepreneurial culture.

Founded in 1986
Santa Monica, California, USA
2.1K employees (737 in marketing)
41% recommend to a friend
31% CEO approval

Salaries

Posted range

$180K/yr – $200K/yr

Taken straight from the job posting.

Digital Marketing median pay in the United States

$80K/yr

Most pay falls between $66K and $105K. Based on 1,381 salaries.

See all Lionsgate salaries

Marketing Team

Marketing Team Size
515 (24% of company)
Median Career Experience
8 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$30.8M
Last Raise
$30.8M
Post IPO Equity, 1 years ago

Funding History

  • Dec 2024
    Post IPO Equity
  • Sep 2023
    Post IPO Equity • $30.8M

Traffic Signals

Monthly Visitors
488.2K
Monthly Google Ads Budget
$95
Traffic Source Mix
Search
46.2%
Direct
38.9%
Referral
8.4%
Social
5.8%
Paid
0.5%

Headcount Trend

Current headcount: ~2.1K
Lionsgate logo

Vice President, Digital Marketing

Lionsgate · Santa Monica, CA · On-site