Vice President, Digital Marketing - Focus Features at Focus Features | Universal City, CA | $190K/yr – $260K/yr

Focus Features

Vice President, Digital Marketing - Focus Features

Universal City, CA (Hybrid)

$190K/yr – $260K/yrSenior Level10+ years expFull time

Posted 2 months ago

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Job Summary

Drive the theatrical digital marketing strategy for a film studio, leading a cross‑functional team and cross‑network campaigns.

Must-have: 10+ years in TV/theatrical marketing and/or proven team leadership with in‑house or agency experience.
Standout: Leadership of a high‑performing digital team and end‑to‑end campaign ownership across global releases.

Job Description

Responsibilities

Own the end‑to‑end digital marketing strategy for Focus Features’ theatrical slate, from long‑lead positioning while in production through post-release, ensuring each campaign is creatively distinctive and results driven.
Serve as the lead digital strategist, shaping platform strategy, creative approach, and campaign architecture in partnership with marketing leads, publicity, research, creative, and media teams.
Act as a key digital liaison to filmmakers, talent, and external partners, helping shape authentic and collaborative digital storytelling.
Oversee all campaign digital tactics, activations, asset development, talent first content, influencer events, websites, banners and strategic partnerships.
Lead, mentor, and inspire a high‑performing digital marketing team, setting clear expectations, fostering creative excellence, and building a collaborative, accountable culture.
Champion innovation and experimentation across platforms, formats, and technologies.
Strong familiarity with the RFP process, and the selection of and management of agency partners to execute our campaigns.
Work closely with international and home entertainment counterparts to coordinate digital strategy for each release.
Create innovative, first-to-market programs with platforms that maximize ROI and earned media potential.

Requirements

10+ years of experience in a marketing position working specifically with TV and Theatrical motion pictures (in-house or agency).
Extensive experience in managing teams both in-house and vendors.

Preferred

Strong written and communication skills.
Demonstrated leadership skills with experience effectively leading and managing a team.
Must be able to cultivate strong internal and external relationships.
Ability to work in a fast, dynamic environment, and with competing priorities.
Experience working directly with filmmakers and creative vendors.
Proven broad knowledge of media landscape and competitive set.
Passion for film and a deep understanding of storytelling.
Bachelor's degree or equivalent relevant experience.

Benefits

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.

Focus Features

4.4 Glassdoor

Focus Features and Focus Features International (www.focusfeatures.com) comprise a singular global company. This worldwide studio makes original and daring films that challenge the mainstream to embrace and enjoy voices and visions from around the world that deliver global commercial success. The company operates as Focus Features in North America, and as Focus Features International (FFI) in the rest of the world. Focus Features and Focus Features International are part of NBCUniversal, one of the worldâ€TMs leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal is owned by Comcast Corporation..

Founded in 2002

USA

359 employees (147 in marketing)

www.focusfeatures.com

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89% CEO approval