Vice President, Digital Communications

Responsibilities

• Set the strategic vision for American Progress’ social and digital work, aligning team strategy with organizational goals to drive public awareness of and support for the organization’s policy priorities, events, and programs.
• Partner with policy teams to translate research, reports, and analysis into compelling digital narratives that extend the teams’ reach and influence.
• Shape and oversee integrated digital campaign strategy across social, email, and web, strengthening the organization’s ability to respond rapidly and effectively to breaking news and emerging opportunities.
• Guide the creative direction of the organization’s digital storytelling, identifying platform opportunities and emerging trends to keep American Progress’ presence current and effective.
• Establish a data-driven measurement framework, using audience insights and performance data to track impact, refine strategy, and ensure digital investments are targeted and measurable.
• Cultivate and lead an active creator and influencer relations program, developing partnerships with digital creators, allied organizations, and key sector voices to co-create and uplift content that expands reach into new, diverse audiences.
• Lead audience growth strategy and external partnerships with aligned organizations to expand reach and influence.
• Serve as the digital communications voice to executive leadership, delivering clear insight into performance, ROI, and strategic direction, while ensuring sound financial stewardship of the team’s budget.
• Recruit, develop, and lead a high-performing team across social media, video, design, and copywriting.
• Perform other duties as assigned.

Requirements

• Bachelor’s degree or equivalent professional experience in a digital field.
• At least 12 years of relevant experience in social media, email marketing, and digital strategy.
• Extensive track record of building and managing strategic digital partnerships, creator engagement initiatives, or coalition-based distribution networks that deliver measurable audience growth.
• Proven track record of leading digital media campaigns on political or policy issues.
• A robust, active network and rolodex of relationships across the digital creator space and allied organizations.
• Demonstrated experience building creator-engagement programs and executing collaborative, partner-led distribution campaigns to drive narrative impact.
• Substantial experience managing, mentoring, and leading a team of digital and creative staff.
• Demonstrated ability to engage effectively with executive leadership and board members.
• Strong project management skills, with the ability to manage multiple lines of effort on different deadlines.
• Strong verbal and written communication and storytelling skills, with sound editorial and ethical judgment.