Responsibilities

• Serve as company’s primary storyteller—crafting and guiding narratives that emotionally resonate with our audiences and align with Arcis’ brand purpose.
• Develop a cohesive editorial voice and tone for Arcis Golf and our Clubs that is adaptable across channels but rooted in authenticity and aspiration.
• Champion a storytelling-first mindset across marketing and the broader organization, ensuring stories lead campaigns, content, and communications.
• Build a central narrative framework that aligns with brand pillars—highlighting club life, member and guest experiences, hospitality, innovation, and transformation.
• Lead the vision, development, and execution of an integrated content marketing and digital demand generation strategy that supports brand growth, lead generation, and member engagement.
• Own and manage a content calendar for both Arcis and in working with our 77 clubs across all platforms—web, blog, social, email, video, and digital campaigns.
• Work closely with Revenue Operations to leverage HubSpot CRM and other sales and marketing technology tools to execute campaigns, automate workflows, segment audiences, and optimize performance.
• Partner with sales leadership to ensure digital programs are aligned with pipeline goals and revenue growth.
• Define and execute a best-in-class organic social media strategy across corporate and local club platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn, etc.).
• Establish content pillars and social-first formats that are optimized for engagement, storytelling, and lead generation.

Requirements

• 10+ years of experience in demand generation, content marketing, brand storytelling, and digital marketing leadership in a company or agency.
• A master storyteller with a portfolio that demonstrates strategic thinking, original storytelling, and content innovation across multiple channels.
• Strong expertise in HubSpot CRM and other sales/marketing technology platforms (automation, lead scoring, attribution, reporting).
• Proven track record of partnering with Revenue Operations to maximize CRM and marketing technology impact.
• Demonstrated ability to connect marketing programs to measurable business results through KPI dashboards and ROI reporting.
• Deep understanding of digital marketing, SEO, SEM, paid media, funnel metrics, and ROI measurement.
• Strong editorial, writing, and messaging skills, with the ability to synthesize complex ideas into compelling, emotional content that also drives leads.
• Visionary leader with a passion for brand building, team development, and data-driven decision making.
• Bachelor’s degree in Communications, Journalism, Marketing, or related field.

Benefits

• Competitive compensation, comprehensive benefits, and club access perks.