Responsibilities

• Define and maintain Solink's category narrative and brand point of view, in partnership with Product Marketing and executive stakeholders.
• Commission or produce original research and data-driven thought leadership (e.g., industry benchmark reports, trend studies) that positions Solink as the category authority.
• Build and manage an editorial calendar covering owned channels (blog, LinkedIn, newsletter),, and owned executive channels (speaking, podcasts).
• Set the quality bar and editorial standards across the content program.
• Run the trade-focused speaker and influencer program end-to-end: prospecting and vetting speakers/influencers, securing speaking slots and partnerships, briefing spokespeople, and measuring reach and pipeline impact.
• Manage Solink executives, customers, and external partners/analysts as speakers, panelists, and content collaborators at relevant trade events.
• Partner with Sales and Demand Gen to turn thought-leadership content into enablement assets — battlecards, social proof points, webinar content, and campaign copy.
• Convert content into usable assets (talk tracks, one-pagers, social content, sales decks) that reps and campaigns can deploy directly.
• Manage a content team and/or a network of freelance writers, designers, and agencies.
• Manage budget for content production, speaker fees/sponsorships, and influencer partnerships.

Requirements

• 7+ years in content marketing, brand marketing, or content strategy roles, including B2B SaaS or a comparable technical category.
• 2+ years of direct people management or managing a mixed team of employees, freelancers, and agencies.
• Demonstrated ownership of a brand or category narrative, and experience turning it into a sustained content program (not a single campaign).
• Experience building or running a speaker, analyst, or influencer program (conferences, paid podcasts, partner co-marketing).
• Strong editorial judgment and hands-on writing/editing ability; comfortable both setting strategy and producing content directly when needed.
• Track record partnering closely with Sales and/or Demand Gen to convert content into pipeline-supporting assets.

Preferred

• Experience in physical security, loss prevention, retail operations, or another category with a strong operations/data angle.
• Experience commissioning or producing original research/data studies as thought-leadership content.
• Familiarity with content and social analytics tooling, and comfort reporting content performance in business terms (pipeline, share of voice) rather than vanity metrics.

Benefits

• Meaningful equity: Every full-time, permanent employee has a stake in our growth.
• Comprehensive benefits: A stellar benefits package, ensuring you're fully supported with anything you need.
• Wellness support: Monthly reimbursement for fitness, wellness, or mental health programs.
• Growth through merit: Advancement is based on contribution, initiative, and the ability to raise the bar - together.
• Candid culture: Clear expectations, honest feedback, and no politics.
• Social connection: From So-learns to Solink-o and So-lunches, we stay connected in ways that actually feel fun.