Responsibilities

• Develop strategy and campaigns. Bring fresh concepts, recommend formats and trends to test, and translate founder stories, launches, and events into compelling marketing. MPOWER CEO originates or approves direction; you shape and execute it.
• Own the content calendar. Plan and publish across Instagram, email, and other agreed channels, connecting content to brand pillars and launch milestones. Deliver 2–4 in-feed posts per week plus weekly Stories, targeting an approximately equal mix of static and video content.
• Capture and produce content. Shoot on location 1–3 times per month, covering construction progress, trainings, classes, instructors, students, and community moments. Edit photos, reels, and short-form video to MPOWER’s brand guidelines.
• Write in the MPOWER voice. Create captions, emails, student spotlights, and campaign copy that build connection and encourage inquiries, enrollment, and membership.
• Design marketing materials. Create and maintain social templates, posters, banners, and event assets, with separately scoped special projects such as the construction window wrap.
• Build community. Manage posting and respond to comments and DMs. Engage with relevant local audiences, including Menlo Park and people at the intersection of technology and wellness.
• Manage paid advertising. Post-opening this responsibility will grow. Transition from our consultant and drive the following post opening: Recommend channels, audiences, and budgets; develop campaign creative; set up and manage approved campaigns; test and optimize performance; and report on inquiries, enrollment, and cost per lead. Advertising spend is separate from the retainer.
• Coordinate contractors and vendors. Recommend outside support, obtain quotes, and coordinate approved work to meet agreed deliverables, timelines, budgets, and brand standards.
• Measure and improve. Report monthly on reach, saves, follower growth, link clicks, and leads. Translate results into plain-language takeaways and practical recommendations.

Requirements

• A portfolio showing strong visual judgment and premium content with personality. Experience in fitness, wellness, hospitality, beauty, or another premium consumer category transfers well.
• Fresh creative instincts and an understanding of what captures attention, builds lasting brand interest, and converts interest into qualified leads.
• Strong photography, short-form video editing, design, and copywriting skills, with comfort on both sides of the camera.
• The ability to understand and consistently express a brand’s voice, with fast, dependable turnaround and a steady publishing cadence through time-sensitive launches.
• Working knowledge of organic and paid marketing, analytics, and lead generation.
• Availability for on-location content capture in Menlo Park and your own equipment and software.

Benefits

• Flexible schedule