Responsibilities

• Lead marketing analytics, performance metric frameworks, executive scorecards, and target forecasting.
• Provide standard monthly / quarterly executive reporting, strategic insights, and recommendations to senior leadership.
• Provide marketing teams with practical insights on content, digital channel, or audience targeting improvements
• Lead the build and evolution of marketing performance dashboards for self-service analytics on demand
• Drive test-and-learn experimentation methodologies including A/B testing and optimization programs.
• Leverage predictive analytics, propensity modeling, and look-alike modeling to improve audience targeting.
• Partner with the advanced analytics team in the development of target audience attribute profiles.
• Develop product and solution digital marketing nurture journeys that driver higher engagement and lead conversion.
• Lead the use of Adobe Analytics, Sitecore, Tableau, Salesforce, and Salesforce Marketing Cloud.
• Influence taxonomy, tagging, and content management lifecycle data, systems, and workflows.

Requirements

• Bachelor’s degree required
• A strong understanding of digital marketing, content marketing, and digital channel best practices
• Willingness to take action to drive initiatives forward, challenge conventional thinking and propose and implement new, more efficient ways of doing work
• Strong executive presence and influence with senior stakeholders.
• Deep understanding of marketing KPIs, attribution, and customer journey Experience developing forecast models, scorecards, and executive reporting. Expertise in testing methodologies, optimization, and outcome measurement.
• Knowledge of audience segmentation, predictive analytics, and look-alike modeling.
• Advanced experience with Adobe Analytics, Sitecore, Tableau, Salesforce, and Salesforce Marketing Cloud.
• Understanding of taxonomy concepts, tagging frameworks, and data governance.
• Exceptional communication, storytelling, and presentation skills.
• Ability to be both creative and analytical, leverage performance analytics to make data-driven decisions, and apply a working knowledge of data science concepts, practices, and statistical analysis methods

Benefits

• We offer a wide range of benefits to meet your evolving needs and help you live your best life at work and at home. These benefits include comprehensive health care coverage and emotional well-being support, market-leading retirement, generous paid time off and parental leave, charitable giving employee match program, and educational assistance including student loan repayment, tuition reimbursement, and learning resources to develop your career.