Vice President, Brand Strategy

Responsibilities

• Own the brand foundation for each new Coral Tree property — story, positioning, voice, identity, and sense of place — serving as the definitive brand authority throughout design and development.
• Extract vision from Owners and their representatives through excellent and active communication, and translate their intent into a clear, actionable brand direction.
• Partner with the Development and Marketing team from initial concepting and RFPs so the brand is embedded at the ground floor of every project.
• Own the brand agency relationship end to end — collaborate with Marketing and Owner on selection, scope, budget, timelines, milestones, and deliverables — holding partners to the development critical path.
• Transition brand foundational assets to the Commerical Services Team at pre-opening. , PR narrative, property websites, and social identity are led and activated by Commercial Services.
• Deliver the finished tools, files, guidelines, and asset libraries that Marketing, Sales, Food & Beverage, and Operations use to bring the brand to life, setting each team up for self-sufficiency.
• Establish brand standards for guest touchpoints across the property, including branded and print collateral, uniforms, in-room amenities, the minibar program, and food and beverage concepts.
• Partner with Guest Experience and Food & Beverage teams on guest journey mapping so the brand shows up consistently at every physical touchpoint.
• Take a leadership role in meetings and be capable of presenting the brand vision and strategy to owners, audiences, and internal teams.
• Own brand foundation for new development/renovation properties, collaborating with commercial services. Own agency budgets for branding across the portfolio, managing multiple new properties simultaneously, each against its own development timeline. Collaborate on pre-opening budgets and timelines with the Commercial Services team as part of handover.

Requirements

• 10+ years in brand, creative, or brand strategy leadership, ideally in hospitality, resort, or real estate development.
• Proven experience owning a brand or creative agency relationship end to end, including scope, budget, timelines, and deliverables.
• Excellent verbal, written, and presentation skills, with the presence to engage owners and senior stakeholders.
• Excellent interpersonal and negotiation skills.
• Strong project management skills; strong problem-solving skills and analytical/critical thinking.
• Ability to build guidelines, toolkits, and asset systems that scale and equip others.
• Ability to adapt to the needs of the organization and employees.
• Ability to travel as necessary.

Benefits

• Group medical, dental, vision, life, and disability benefits,
• Colorado Family and Medical Leave Insurance Program (FAMLI)
• Participation in a pre-tax flexible benefit plan for healthcare and dependent care reimbursement
• An employee assistance program
• Paid time off/sick time
• Participation in a 401(k) plan with a company match
• Team member free room night program