Vice President, Brand & Marketing

Responsibilities

• Build a Brand That Breaks Through
• Lead the evolution of OneTable's brand, positioning, voice, and creative identity to reach a new generation of young adults.
• Ensure a consistent and distinctive brand experience across digital platforms, campaigns, partnerships, and participant touchpoints.
• Position OneTable as an innovative leader in how young adults build community and discover meaningful Jewish life.
• Tell compelling stories about the people, relationships, and communities emerging through Shabbat that engage and encourage donors and resonate with participants.
• Drive Audience Growth and Acquisition
• Develop integrated approaches across organic social, viral non-paid marketing content, search, influencers, creators, partnerships, referrals, paid media, and emerging channels.
• Design and optimize the journey from discovering OneTable to attending a first dinner, returning, and ultimately becoming a host.
• Establish clear acquisition, conversion, engagement, and retention metrics.
• Use data, experimentation, and creative testing to continuously improve performance.

Requirements

• Significant experience leading brand, growth, digital marketing, or integrated marketing functions, including meaningful leadership responsibility.
• A track record of building brands and campaigns that connect with audiences and drive measurable growth.
• Deep fluency in contemporary digital marketing, including viral, non-paid marketing, social platforms, audience segmentation, performance measurement, and paid and organic acquisition.
• Strong creative judgment and the ability to recognize and develop exceptional storytelling.
• Experience using data and experimentation to improve acquisition, conversion, and engagement.
• Fluency and curiosity about AI, marketing automation, personalization, and emerging technologies, along with the ability to put new tools to practical use.
• The ability to move between big-picture strategy and hands-on execution.
• Experience leading teams and working effectively with external creative and technical partners.
• Excellent communication skills and the ability to inspire colleagues, partners, and audiences.
• Comfort operating in an evolving organization where creativity, adaptability, and entrepreneurial thinking are essential.

Preferred

• A builder. You get excited about creating something new, not simply maintaining what's already there.
• A storyteller. You know how to make people feel something and inspire them to act.
• A growth thinker. You understand that awareness matters, but meaningful participation is the goal.
• A bold risk taker. Willing to take chances, try new things, learn from mistakes, make decisions quickly, make a mark.
• Digitally native in your thinking. You understand how people discover, share, and engage with experiences today, and you're curious about what comes next.
• A collaborative leader. You can bring people together around a compelling vision and translate that vision into results.
• Mission-driven. You believe in the power of human connection and are excited by the opportunity to strengthen Jewish community in new ways.

Benefits

• Benefits include medical, dental, and vision insurance (OneTable pays 85% of employee premiums and 50% for dependents), a 5% retirement match after 13 months, PTO, office closures for major Jewish holidays and the weeks of July 4 and December 25 to January 1, and early closures every Friday so we can get ready for Shabbat.