VICE PRESIDENT, BRAND MARKETING

Responsibilities

• Communications Leadership & Strategy
• Partners with executive leaders to translate brand strategy into integrated communications plans that drive business objectives and strengthen brand equity across paid, owned, and earned channels.
• Leads the planning and execution of communications initiatives across paid media, paid social, organic social, public relations, influencer partnerships, experiential activations, and other consumer-facing communication channels.
• Serves as the strategic communications lead, ensuring all consumer-facing communications are aligned with brand objectives, campaign priorities, and business goals.
• Maintains a deep understanding of consumer trends, media behavior, cultural insights, and emerging communications opportunities to keep the brand relevant and differentiated.
• Integrated Agency Management
• Oversees and leads the Company's Integrated Agency Team, providing strategic direction, establishing ways of working, and ensuring seamless collaboration among agency partners and internal stakeholders.
• Directs the end-to-end creative development process, including brief development, creative evaluation, feedback management, approvals, production oversight, and final execution.
• Ensures all agency partners operate cohesively, delivering integrated campaigns and communications that maximize effectiveness across paid, owned, and earned channels.
• Establishes clear performance expectations for agency partners and evaluates agency effectiveness, collaboration, and contribution to business results.

Requirements

• Education - Bachelor's degree in Advertising, Marketing, Business Administration or related field; MBA preferred.
• Experience – 10+ years strategic marketing communications experience, including a minimum of 4-5 years advertising experience required; experience preferably in the Restaurant, Consumer Products or Retail industry. Experience with a multi-unit and franchise concept highly desired.
• Deep expertise in integrated marketing communications across paid, owned, and earned media channels.
• Proven experience leading integrated agency teams and complex cross-functional initiatives.
• Strong understanding of communications planning, public relations, social media, influencer marketing, brand activations, and paid media.
• Excellent oral, written, presentation, and interpersonal communication skills.
• Strong strategic thinking, business acumen, and analytical capabilities.
• Ability to influence and gain alignment across all organizational levels.
• Ability to work effectively in a fast-paced, highly collaborative environment.
• Strong project management and organizational skills.

Preferred

• MBA preferred.

Benefits

• Jack in the Box Inc. offers a competitive salary and Total Rewards package that includes: medical, dental, vision, Health Spending Account (HSA), Flexible Spending Account (FSA), Life and Disability Plans, 401(k) plan with company match, Legal Plan, Pet Insurance, Tuition Reimbursement, and Employee Assistance Program.