Vice President, Brand and Digital Marketing

Responsibilities

• Own Equinix's global brand strategy, identity, and creative standards, ensuring one consistent platform-company expression across every market and channel
• Lead the creative and design function and steward brand health, awareness, and reputation metrics
• Commission original research and analyst-grade data that fuels storytelling across owned, earned, and paid channels
• Maintain core messaging architectures and editorial standards that Sales, Marketing, and Demand-gen draw from
• Own global paid media strategy, budget allocation, and agency partnerships across digital and offline channels
• Drive measurable reach, efficiency, and pipeline contribution, with clear attribution on brand and demand investment
• Lead the corporate web properties as a primary growth, conversion, and credibility channel
• Drive site strategy, UX, SEO/GEO, and continuous performance optimization
• Own social channel strategy, content, and engagement across brand and marketing channels
• Partner closely with Communications/PR on narrative consistency, industry visibility, and analyst relations

Requirements

• Deep brand, content, and integrated marketing leadership in global, matrixed organizations, spanning editorial and corporate environments
• Track record building brand and thought leadership programs that measurably shifted market perception of a company or category
• Experience leading multi-disciplinary teams across brand, creative, social, content, paid media, and web
• Deep familiarity with enterprise technology markets (cloud, connectivity, AI, digital infrastructure)
• Proven partner to C-suite executives, analyst firms (Gartner, Forrester, IDC), and agencies
• Strategic narrative builder — architects the ideas that define categories, not just campaigns that describe products
• Editorial leader with exceptional writing judgment and a high quality bar across the content organization
• Executive influence — earns senior leaders' trust and shapes how they show up in market
• Commercially minded and analytical, connecting brand, content, and media spend to pipeline and differentiation
• Strong people leader and change agent across diverse creative disciplines

Benefits

• Equinix Benefits
• As an employee, you become important to Equinix’s success. We ensure all your benefits are in line with our core values: competitive, inclusive, sustainable, connected and efficient. We keep them competitive within the current marketplace to ensure we’re providing you with the best package possible. So, wherever you are in your career and life, you’ll be able to enhance your experience and bring your whole self to work.
• Employee Assistance Program : An Employee Assistance program is available to all employees.
• US Benefits: - Insurance: You may enroll in health, life, disability and voluntary plans that are designed for you and your eligible family members. - Retirement: You and Equinix may contribute to a retirement plan to help you plan for your financial future. - Paid Time Off (PTO) and Paid Holidays: You will receive an accrued amount of PTO each pay period along with various paid holidays for you to rest and recharge. Eligibility requirements apply to some benefits. Benefits are subject to change and may be subject to specific plan or program terms.