Responsibilities

• Lead the planning and execution of key B2B events and member experiences, including members-only conferences, Masters Academies, executive roundtables, working sessions, committee meetings, and other programs.
• Own assigned events end-to-end, coordinating agendas, venues, speakers, partners, run-of-show, timing, attendee experience, internal stakeholders, logistics teams, and post-event follow-through.
• Serve as a senior B2B Practice lead on-site at events, anticipating issues, managing changes in real time, and ensuring programs are executed at a consistently high level.
• Partner with the SVP and Senior Manager to distribute responsibility across the B2B event portfolio, providing leadership capacity and operational support across simultaneous programs.
• Work closely with ANA conference, logistics, marketing, membership, and other internal teams to ensure B2B programs are delivered efficiently and support broader Practice objectives.
• Lead the development of content associated with committees, members-only conferences, Academies, the B2B Leadership Council, and other working sessions, helping define the business question, program structure, desired member outcome, and follow-through.
• Translate insights generated through executive member discussions, events, research, and partner collaboration into reusable B2B products and intellectual capital, including playbooks, frameworks, toolkits, case-study summaries, executive briefs, diagnostics, and practical member guidance.
• Identify opportunities to extend successful programs beyond a single event through webinars, workshops, digital content, conference sessions, educational programs, and other ANA platforms.
• Work with subject-matter experts, partners, members, and ANA colleagues to develop new B2B offerings and help move promising concepts from idea to scalable program or product.
• Partner with the Senior Manager to establish annual goals, strategic mandates, programming priorities, and measures of success for the B2B committee portfolio.

Requirements

• Bachelor's degree and 7-10 years of experience in B2B marketing, marketing strategy, professional associations, executive education, conferences, content development, consulting, or a related field.
• Strong understanding of contemporary B2B marketing issues and the evolving role of marketing in driving business growth.
• Demonstrated experience managing complex events or programs from planning through execution.
• Experience working directly with senior marketing executives and external partners.
• Strong project management and organizational skills with a record of managing multiple priorities simultaneously.
• Experience developing thought leadership, educational programming, frameworks, tools, or other content-based offerings.
• Experience managing or mentoring team members and working across functions.
• The strongest candidate will be: Highly organized, disciplined, and detail oriented; An experienced manager of conferences, executive events, or complex member/client programs; Comfortable owning an event from initial concept through on-site execution and post-event follow-through; A strong content thinker who can turn conversations and ideas into clear frameworks, programs, and useful member resources; Skilled at managing senior executives, speakers, partners, and multiple internal stakeholders; Able to prioritize and make sound decisions when several programs are moving simultaneously; Comfortable working both independently and collaboratively in a fast-moving environment; Strong in written and verbal executive communication; Pragmatic and hands-on, with a strong sense of personal ownership and follow-through.

Benefits

• Comprehensive health and wellness benefits, 401k with company match, flexible scheduling, generous paid time off program, casual dress code, incentives, and rewards.