Vice President, B2B Marketing & Demand Generation

Los Angeles, CA (Hybrid)

$190K/yr – $225K/yrSenior LevelFull time

Posted 1 day ago

Job Summary

Own and lead demand-generation and product-marketing efforts across GTM strategy, ICP and segmentation, positioning, and end-to-end campaigns, partnering with Sales to drive pipeline.

  • Own GTM strategy and demand-gen leadership
  • Collaborate across product marketing, content, campaigns, and Sales enablement to drive measurable pipeline

Job Description

Responsibilities

  • GTM strategy and demand-engine leadership
  • ICP, segmentation, and market intelligence
  • Positioning, product marketing, and category leadership
  • Full-journey content and integrated campaigns
  • Sales and Sales Development partnership
  • Market presence, proof, and investment
  • AI Marketing optimization and innovation

Requirements

  • Senior B2B marketing leadership experience, including building or maturing a demand-generation or revenue-marketing function.
  • A strong blend of demand generation, product marketing, positioning, content strategy, marketing operations, and Sales alignment.
  • Experience designing measurable inbound and outbound motions for complex B2B or enterprise technology sales.
  • A practical understanding of ICP development, segmentation, enrichment, scoring, lifecycle management, attribution, and pipeline measurement.
  • Hands-on experience using HubSpot—or a comparable connected Marketing and Sales platform—to improve execution and visibility.
  • Experience building, leading, or closely supporting BDR/SDR programs.
  • The ability to introduce GTM discipline and influence Sales and executive stakeholders through clarity, credibility, and collaboration.
  • Comfort operating with a lean team, prioritizing sharply, and moving between strategic thinking and hands-on work.
  • Restaurant technology, QSR, hospitality, or adjacent enterprise commerce experience is helpful, but not required.

Preferred

  • Restaurant technology, QSR, hospitality, or adjacent enterprise commerce experience is helpful, but not required.

Benefits

  • Salary is $190,000–$225,000 base salary, + bonus.
  • Health Benefits: All full-time, regular employees and their dependents are eligible for medical, dental, vision and FSA benefits. Additional health benefits include Healthcare and Dependent Care reimbursement programs, Employee Assistance Program (“EAP”) and Optum Care 24-hour confidential medical counseling services.
  • Holidays: The company observes ten (10) paid holidays per calendar year.
  • Paid Time Off (PTO): Full-time, regular employees earn 15 days of PTO in the first 12-months of continuous service, and 22 days in subsequent years. Eligible part-time employees earn pro-rated PTO.
  • Retirement: Effective with your employment start date, you will be eligible to participate in the 401(k) Plan.
  • Education, Learning & Development: We offer college tuition and education assistance programs; Udemy Learning courses; and ongoing learning and development opportunities.
Tillster logo

Tillster

3.7 Glassdoor

Tillster is a unified commerce platform for multi-unit chain restaurants globally that enables restaurant brands to drive sales across all ordering and delivery touch points, deliver personalized experiences and increase guest engagement and retention.We empower restaurant brands looking to increase revenue, achieve operational efficiencies, and better engage guests.Enabling nearly 50 million digital orders per year, it offers the added dimension of integrated marketing and data mining, including a proprietary AI and machine-learning tool. With teams in North America, Latin America, EMEA and APAC, we serve more than 100 global and regional brands, including Burger King, Baskin-Robbins, Godfather’s Pizza, Jollibee and Pollo Campero.For more information, please visit www.tillster.com.

Founded in 2002
Los Angeles, California, USA
297 employees (15 in marketing)
72% recommend to a friend
78% CEO approval

Salaries

Posted range

$190K/yr – $225K/yr

Taken straight from the job posting.

See all Tillster salaries

Funding

Total Funding
$33.7M
Last Raise
$14.5M
Series Unknown, 16 years ago

Funding History

  • Mar 2010
    Series Unknown • $14.5M
  • Nov 2006
    Series D
  • Sep 2004
    Series C • $12.5M

Traffic Signals

Monthly Visitors
453.3K
Traffic Source Mix
Search
11.3%
Direct
82.6%
Referral
4.8%
Social
0.8%
Paid
0.5%

Headcount Trend

Current headcount: ~297

Recent News

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Vice President, B2B Marketing & Demand Generation

Tillster · Los Angeles, CA · Hybrid