Vice President, B2B Marketing & Demand Generation

Responsibilities

• GTM strategy and demand-engine leadership
• Lead Tillster’s integrated B2B growth strategy—from market awareness through qualified pipeline, opportunity acceleration, and revenue contribution.
• Turn company growth objectives into clear market segments, programs, priorities, investment choices, and measurable outcomes.
• Balance broad-market coverage and velocity pipeline creation with thoughtful, high-touch strategic-account development.
• Be a hands-on builder: set the strategy and operating model, while stepping into messaging, campaigns, systems, analysis, and execution when it matters.
• ICP, segmentation, and market intelligence
• Continue to strengthen and operationalize Tillster’s data-driven ICP, account tiers, target-account populations, and market segmentation.
• Use firmographic, operational, technographic, engagement, and commercial data to improve targeting, enrichment, scoring, and prioritization.
• Create a practical feedback loop so pipeline, win rate, sales velocity, and expansion data continuously improve how and where Tillster goes to market.
• Positioning, product marketing, and category leadership

Requirements

• Senior B2B marketing leadership experience, including building or maturing a demand-generation or revenue-marketing function.
• A strong blend of demand generation, product marketing, positioning, content strategy, marketing operations, and Sales alignment.
• Experience designing measurable inbound and outbound motions for complex B2B or enterprise technology sales.
• A practical understanding of ICP development, segmentation, enrichment, scoring, lifecycle management, attribution, and pipeline measurement.
• Hands-on experience using HubSpot—or a comparable connected Marketing and Sales platform—to improve execution and visibility.
• Experience building, leading, or closely supporting BDR/SDR programs.
• The ability to introduce GTM discipline and influence Sales and executive stakeholders through clarity, credibility, and collaboration.
• Comfort operating with a lean team, prioritizing sharply, and moving between strategic thinking and hands-on work.

Preferred

• Restaurant technology, QSR, hospitality, or adjacent enterprise commerce experience is helpful, but not required.

Benefits

• Health Benefits: All full-time, regular employees and their dependents are eligible for medical, dental, vision and FSA benefits. Additional health benefits include Healthcare and Dependent Care reimbursement programs, Employee Assistance Program (“EAP”) and Optum Care 24-hour confidential medical counseling services.
• Holidays: The company observes ten (10) paid holidays per calendar year.
• Paid Time Off (PTO): Full-time, regular employees earn 15 days of PTO in the first 12-months of continuous service, and 22 days in subsequent years. Eligible part-time employees earn pro-rated PTO.
• Retirement: Effective with your employment start date, you will be eligible to participate in the 401(k) Plan.
• Education, Learning & Development: We offer college tuition and education assistance programs; Udemy Learning courses; and ongoing learning and development opportunities.