Vibee - Marketing Manager

Responsibilities

• Collaborate on Marketing Strategy : Partner with the Vice President of Marketing, Senior Marketing Manager, and other Vibee team members to define and refine the strategic direction for destination experiences and integration events. Ensure the alignment of marketing campaigns with overarching brand and business objectives.
• Conceptualize Marketing Plans : Develop comprehensive marketing plans that leverage the full marketing mix, including social media, traditional advertising, influencer collaborations, PR, and digital marketing channels. Ensure these plans resonate with Vibee's target audience and foster deep engagement.
• Innovative Campaign Ideation : Lead brainstorming sessions to generate creative marketing concepts that highlight the unique aspects of Vibee’s destination experiences, emphasizing exclusive offers like VIP experiences, bespoke packages, and immersive fan moments.
• Day-to-Day Campaign Management : Oversee the execution of marketing initiatives, ensuring that all campaigns are delivered on time, on brand, and within budget. Collaborate with cross-functional teams to ensure seamless integration across digital and traditional marketing channels.
• Content and Social Media Strategy : Manage the content calendar for Vibee’s social media channels in partnership with the Digital Marketing Specialist. Ensure that content is strategically aligned, engaging, and supports both short-term campaigns and long-term brand positioning.
• Integrated Marketing Efforts : Partner with the Digital Marketing Specialist to create and implement integrated campaigns that go beyond digital, incorporating tactics such as on-ground activations, email marketing, influencer outreach, and partnership marketing.
• Digital Advertising Liaise with our outside agency on all digital advertising campaigns and manage all steps in the process including asset creation, budget management, and strategic planning.
• Asset Creation : Initiate all assets needed for marketing campaign cycle. Work closely with team designer on creative materials and necessary social media and traditional tools.
• Budget Management : Take ownership of marketing budgets for assigned projects, working closely with the finance and accounts payable teams to ensure proper financial tracking and reporting. Secure necessary approvals for quotes, invoices, and marketing expenses, ensuring transparency and adherence to budget.
• Financial Reporting : Provide regular updates on budget utilization, campaign ROI, and cost efficiency to the Vice President of Marketing and other key stakeholders.

Requirements

• 3-5 years of marketing experience and/or live entertainment or hospitality/travel experience preferred
• Understanding of financial and accounting standards
• Strong technical skills in Microsoft Excel and Word, as well as Google Sheets and Docs
• Excellent written, verbal, and presentation skills; able to communicate effectively with employees at all levels
• Strong analytical, financial modeling, and critical thinking skills with a creative approach to problem solving
• Demonstrated ability to work independently and adapt to changes in a rapidly evolving environment
• Strong ability to manage many projects simultaneously
• Flexible and reliable team player both with the department and within the organization as a whole
• Must be an active problem solver, instilled with a sense of urgency for projects large and small

Preferred

• certification in Excel would be considered an asset