Sr. Marketing Manager - Healthcare
McKesson
Columbus, OH (Remote)
$102K/yr - $170K/yrIn-houseSenior level8+ years exp.
1 day ago
Vertical Marketing Manager
Larimer County, CO (Hybrid)
$135K/yr – $145K/yrMid Level5+ years expFull time
Posted 3 months ago
Job Summary
Own vertical market expansion by turning industrial insights into growth plans, then drive cross functional execution and KPI driven improvements across power, semiconductor, food and beverage and chemical markets.
- Growth alignment: partner with marketing and demand gen to shape campaigns that support vertical growth and customer needs.
- Vertical execution: coordinate with NA sales and events to tailor tools and plans for NA customers and key sub-verticals.
- Performance discipline: track KPIs, analyze results, and adjust strategies while building industry relationships with associations and influencers.
Job Description
Responsibilities
- Research and analyze industrial market trends, regulatory changes, customer pain points, and vertical-specific opportunities.
- Plan and deliver comprehensive annual growth initiatives aligned with market opportunities and business goals, including growth strategies for sub-verticals, such as power, semiconductor, food and beverage, and chemical markets.
- Drive cross-functional execution of commercial growth initiatives and sub-vertical growth strategies.
- Partner with marketing campaign managers, digital marketers, and demand generation experts to align campaigns and initiatives with business growth strategies and customer needs.
- Collaborate with trade show and event managers to plan and execute events that reinforce Hach’s leadership in water analysis.
- Work closely with North American sales teams to develop vertical-specific strategies and tools for success.
- Ensure that new and existing products address the most critical needs of customers in North America.
- Track, measure, and analyze the performance of growth initiatives against established KPIs and use problem solving to adjust strategies as needed.
- Build and maintain relationships with relevant industry organizations, associations, and influencers.
Requirements
- Bachelor’s degree required; MBA or advanced marketing degree preferred.
- 5+ years of progressive commercial experience in marketing/product management
- Demonstrated experience developing and executing growth or go-to-market strategies in a B2B environment.
- Experience using market, customer, or performance data to identify opportunities and support decisions.
- Proven ability to work cross-functionally and lead through influence.
Preferred
- Experience in an industrial or manufacturing environment
- Experience in water treatment or industrial water
Benefits
- Competitive salary and benefits
- Flexible working hours
- Professional onboarding and training options
- Career coaching and development opportunities
- Health benefits
- 401(k)
Veralto Global
Veralto is a $5 billion global leader in essential technology solutions dedicated to creating a safer, cleaner, more vibrant future. Veralto’s Water Quality companies—Aquatic Informatics, ChemTreat, Hach, McCrometer, OTT HydroMet, Sea-Bird Scientific, Trojan Technologies, and XOS—help customers manage, treat, purify, and protect the global water supply, from municipal and wastewater treatment facilities to lakes, rivers, watersheds, and oceans. And our Product Quality and Innovation companies—Esko, Linx, Pantone, Videojet, and X-Rite—help protect the world’s food, medicine, and essentials by enabling customers to track and authenticate the billions of goods that travel the global supply chain every day. When you join a Veralto company, you join a unique culture and work environment where purpose meets possibility: where the work you do has an everyday impact on the water, food, medicine, and other essentials we all rely on, and where you’ll have boundless opportunities to deepen your skillset, pursue your ambitions, and grow your career. Spanning 13 operating companies and 300+ locations across the globe, each of our 16,000 associates worldwide brings rich backgrounds and diverse perspectives to our business. Together, we’re Safeguarding the World’s Most Vital ResourcesTM—and building rewarding careers along the way. Learn more about our culture on our LinkedIn Life page and on jobs.veralto.com.
Salaries
Posted range
$135K/yr – $145K/yr
Taken straight from the job posting.
Industry Marketing median pay in the United States
Most pay falls between $95K and $177K. Based on 168 salaries.
Links
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