Responsibilities

• Research and analyze industrial market trends, regulatory changes, customer pain points, and vertical-specific opportunities.
• Plan and deliver comprehensive annual growth initiatives aligned with market opportunities and business goals, including growth strategies for sub-verticals, such as power, semiconductor, food and beverage, and chemical markets.
• Drive cross-functional execution of commercial growth initiatives and sub-vertical growth strategies.
• Partner with marketing campaign managers, digital marketers, and demand generation experts to align campaigns and initiatives with business growth strategies and customer needs.
• Collaborate with trade show and event managers to plan and execute events that reinforce Hach’s leadership in water analysis.
• Work closely with North American sales teams to develop vertical-specific strategies and tools for success.
• Ensure that new and existing products address the most critical needs of customers in North America.
• Track, measure, and analyze the performance of growth initiatives against established KPIs and use problem solving to adjust strategies as needed.
• Build and maintain relationships with relevant industry organizations, associations, and influencers.

Requirements

• Bachelor’s degree required; MBA or advanced marketing degree preferred.
• 5+ years of progressive commercial experience in marketing/product management
• Demonstrated experience developing and executing growth or go-to-market strategies in a B2B environment.
• Experience using market, customer, or performance data to identify opportunities and support decisions.
• Proven ability to work cross-functionally and lead through influence.

Preferred

• Experience in an industrial or manufacturing environment
• Experience in water treatment or industrial water

Benefits

• Competitive salary and benefits
• Flexible working hours
• Professional onboarding and training options
• Career coaching and development opportunities
• Health benefits
• 401(k)