[US]Field Marketing & Community Coordinator— NYC

Responsibilities

• Manage Karpo’s NYC community network, including Campus Ambassadors, NYC Hosts, and other local community partners.
• Recruit, onboard, brief, motivate, and manage ambassadors and hosts while building systems, communications, and playbooks needed to scale the programs.
• Develop strong relationships across NYC communities and turn those relationships into culturally relevant events, partnerships, sponsorships, community programs, and field activation.
• Own execution from concept through follow-up, including outreach, schedules, vendors, guest lists, ambassadors, logistics, materials, and on-site coordination.
• Identify high-leverage communities and organizers who can introduce Karpo to groups of people rather than focusing only on one-to-one acquisition and build repeatable playbooks, communications, and systems that help ambassador and host programs scale.
• Stay close to NYC culture and continuously surface emerging communities, events, creators, venues, partnerships, and opportunities where Karpo should show up.
• Work with Brand, Growth, Product, and Content teams to make sure field programs support broader campaigns, generate content opportunities, and contribute to measurable business outcomes.
• Track program performance, ambassador activity, budgets, partnerships, and learnings; identify what is working and turn winning approaches into repeatable playbooks.
• Maintain a high bar for taste, quality, and brand fit across the people, partnerships, communities, and experiences associated with Karpo.

Requirements

• Bachelor’s degree or equivalent practical experience, ideally in Marketing, Communications, Business, Hospitality, Event Management, or a related field.
• 2–5 years of experience in field marketing, community, partnerships, experiential, events, ambassador programs, creator marketing, hospitality, or a related role.
• Experience managing communities, ambassador networks, events, partnerships, or multi-stakeholder programs.
• Experience with creator/KOL, referral, or ambassador incentive programs.
• Strong project-management and organizational skills; comfortable managing multiple workstreams, timelines, partners, and details at once.
• Deep familiarity with NYC neighborhoods, communities, culture, and social scenes.
• Comfortable spending significant time in the field and working occasional evenings or weekends around events and activations.
• Proactive, resourceful, and able to operate independently in a fast-moving startup environment.

Preferred

• Built or managed a campus ambassador, host, membership, or community program.
• Existing relationships across NYC universities, creators, venues, nightlife, hospitality, music, fashion, food, wellness, or cultural communities.
• Led a student organization, event series, creative collective, or community.
• Strong social-content instincts and an eye for moments worth capturing.
• The kind of person friends ask “What’s happening this weekend?”