Responsibilities

• Build and run regional field plans tied to pipeline and revenue goals, in partnership with Sales leadership
• Plan and execute events end to end: trade shows, executive dinners, customer roundtables, and plant tours
• Align with Sales on target accounts, pre-event outreach, and post-event follow-up so every event has a clear path to pipeline
• Work with Product Marketing and Digital so field programs carry the right message and are supported by paid, email, and web
• Use AI to move faster and smarter: account research, targeting, personalization, follow-up, and program analysis
• Report on channel performance with rigor, focused on sourced and influenced pipeline rather than attendance or badge scans
• Manage agency and vendor relationships, budgets, and timelines
• Bring customer and field insights back to the broader marketing team

Requirements

• 5+ years in B2B field marketing with events and programs that produced measurable pipeline
• Real understanding of manufacturing: plant floor teams and the operations, quality, and maintenance buyers who make decisions
• Hands-on event experience, from strategy and budget to logistics and on-site execution
• A habit of working across teams without waiting for permission or process
• Genuine enthusiasm for AI, with examples of how you have built it into your work
• Fluency with Salesforce and marketing automation; comfort with attribution and funnel metrics
• Clear, concise written and verbal communication, including with executives
• Must be willing to travel 30% of the time

Preferred

• Experience in industrial tech, SaaS, or connected worker software
• Experience marketing to frontline and operations audiences
• Background in a lean marketing team supported by agencies

Benefits

• U.S. benefits package includes medical, dental and vision coverage, a 401(k) plan with company match, short-term and long-term disability coverage, life insurance, paid-time off, parental leave, flexible spending accounts and employee assistance program.