User Acquisition Manager

USA (Remote)

$130K/yr – $170K/yrMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive mobile user acquisition for a16z-backed Voidpet by owning scalable campaigns across Meta, TikTok, Google Ads, and AppLovin.

  • Own end-to-end UA campaigns across Meta, TikTok, Google Ads, and AppLovin.
  • Must-have: track record managing mobile UA budgets at scale.
  • Standout: collaboration with creatives and engineers in a small, fast-moving team.

Job Description

Drive mobile user acquisition for a16z-backed Voidpet by owning scalable campaigns across Meta, TikTok, Google Ads, and AppLovin.

  • Own end-to-end UA campaigns across Meta, TikTok, Google Ads, and AppLovin.
  • Must-have: track record managing mobile UA budgets at scale.
  • Standout: collaboration with creatives and engineers in a small, fast-moving team.

Responsibilities

  • Own day-to-day management of UA campaigns across Meta, TikTok, Google App Campaigns, and AppLovin
  • Manage budgets, pacing, campaign structure, and scaling strategies across multiple geos and platforms
  • Analyze ROAS, LTV curves, cohort performance, funnel drop-offs, and identify opportunities to improve efficiency

Requirements

  • Strong quantitative mindset. Comfortable modeling growth, payback curves, and forecasting campaign performance
  • 2 to 5+ years managing paid UA for mobile apps or games
  • History of managing budgets at meaningful scale
  • Strong experience with AppLovin, Meta, Google, and TikTok Ads Manager
  • Comfortable with AppsFlyer
  • Able to work closely with creatives and engineers in a small, fast-moving environment
  • Strong async and written communication

      Compensation

      • Base salary: 130k to 170k per year depending on experience
      • Bonus: Performance-based bonus tied to quarterly ROAS and scaling goals
      • Total expected compensation: 150k to 190k per year

        Other

        • Voidpet is an a16z-backed company building the next big monster collection franchise.
        • Our latest game, Voidpet Dungeon, is a top 20 mobile RPG game on the App Store.
        • We are a 6-person team working fully remote over Discord.
        • We currently manage multi-channel UA across Meta, TikTok, Google App Campaigns, and AppLovin. We’re looking for a User Acquisition Manager who can take ownership of our paid growth efficiently and reliably.
        • We currently have a 30-day payback and are looking to scale further.
        Voidpet logo

        Voidpet

        Voidpet is an a16z backed company making monster collection games. Our latest RPG, Voidpet Dungeon, is out on iOS and Android.The mental health app, Voidpet Garden, was named Google's Best App of 2023 in its category.

        Founded in 2022
        7 employees (5 in marketing)

        Traffic Signals

        Monthly Visitors
        132K
        Traffic Source Mix
        Search
        35.1%
        Direct
        43.2%
        Referral
        7.7%
        Social
        12.9%
        Paid
        1%

        Headcount Trend

        Current headcount: ~7

        Marketing Team

        Marketing Team Size
        1 (14% of company)