Drive global and localized Meta ad campaigns and performance optimization to maximize CPA/ROAS efficiency.

• Own end-to-end Meta campaigns across regions, budgets, placements, and creatives.
• Continuous daily and hourly monitoring of funnel performance, attribution, cohort behavior, and acquisition efficiency.
• Maintain clear UA processes by following strategies and executing daily tasks, including launches and funnel adjustments.
• Manage regions, localization, creative sets, and budget allocation, optimizing daily across budgets, audiences, placements, creatives, and bids.
• Conduct, test, and optimize testing campaigns, analyze ad performance, and identify key trends and insights.
• Stay up to date with platform changes and new features, adapting strategies accordingly.
• Own creative and performance analytics, including daily reviews, tracking, and rolling reporting.
• Actively participate in the creative production process by providing structured feedback to creative teams.
• Run A/B tests to identify scaling opportunities and develop custom and lookalike audience campaigns.
• Collaborate with Creative Managers to source, test, and iterate creative ideas based on performance data.

Requirements

• Solid knowledge of Meta policies and guidelines relevant to the applicable industry
• Strong understanding of key performance metrics, including CPA, ROAS, CPC, and CPM
• Experience managing worldwide campaigns with deep knowledge of targeting options, placements, audience segmentation, and budget management
• Data-driven mindset with strong structured experimentation skills and ROI-focused scaling capability
• Analytical ability to evaluate performance reports and structure campaigns by region, age, gender, and audience segments
• Ability to quickly identify, react to, and resolve performance issues within short timeframes
• Self-motivated and proactive with adaptability to fast changes, problem-solving, and quick learning
• Excellent communication skills with the ability to collaborate across cross-functional teams

Benefits

• Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
• Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
• Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
• Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
• Flexible Independent Contractor Agreement: Unlock flexibility and autonomy with potential tax advantages and entrepreneurial opportunities. Read more here: docs.google.com/document