APP STORE OPTIMIZATION SPECIALIST
CELLA
USA (Remote)
$35/hr - $45/hrIn-houseContractSenior level3+ years exp.
2 days ago
User Acquisition Manager
Redwood City, CA (Remote)
$150K/yr – $200K/yrSenior Level3+ years expFull time
Posted 4 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own paid acquisition across Meta and major platforms while building a fast feedback loop between creative, measurement, and product impact.
- Growth Ownership: Run day-to-day campaigns across Meta, Google, Reddit, Snap, and Twitter/X from prospecting to retargeting.
- Measurement & Learnings: Build dashboards, track CPI/ROAS/LTV, and connect ad signals to product and revenue outcomes.
- Creative & Channel Strategy: Drive testing cadence and provide concrete feedback to improve asset performance for our player audience.
Job Description
Own paid acquisition across Meta and other major platforms, own testing cadence, and connect ad data to product and revenue metrics to drive true acquisition quality.
- Growth Ownership: Run day-to-day paid campaigns across Meta (primary), Google, Reddit, Snap, and Twitter/X and optimize the prospecting to retargeting funnel.
- Measurement & Learnings: Build dashboards, report on CPI/CPR/LTV/ROAS, and translate ad data into actionable insights for product and growth teams.
- Creative & Channel Strategy: Partner with Creative to brief and iterate ad assets, evaluate performance, and shape messaging hooks for our player audience.
