User Acquisition Lead

Responsibilities

• Own the user acquisition strategy across paid social, paid search, influencer, referral, and emerging channels, setting priorities and allocating budget based on performance data.
• Manage and develop a team of channel managers, running weekly reviews, setting clear goals, and making sure work is moving at the right pace and quality.
• Build and maintain a testing roadmap across creative, audience, landing page, and offer variables, turning experiment results into durable channel improvements.
• Partner with the data team to define acquisition metrics, build reporting infrastructure, and make sure the team is making decisions based on accurate attribution.
• Work with brand and creative to produce ad content that explains Polymarket clearly and converts, giving specific, actionable feedback on what is and isn't working.
• Identify and develop non-traditional acquisition channels suited to Polymarket's regulatory environment and user base, including media partnerships, community programs, and event-based activations.
• Report acquisition performance to leadership on a regular cadence, translating channel data into clear business implications and concrete next steps.

Requirements

• 8 or more years of experience in user acquisition or performance marketing, with at least 2 years managing a team directly.
• Demonstrated track record of scaling paid acquisition programs with measurable CAC and LTV outcomes, not just impressions or clicks.
• Deep hands-on experience with at least two of the following categories: Paid social, paid search, and programmatic advertising.
• Strong analytical skills, including comfort with SQL or working closely with analysts to pull and interpret data without waiting on others.
• Experience marketing a financial product, consumer app, or other category where trust and explanation are part of the conversion challenge.
• Clear, direct communication style. You can write a tight brief, run a productive review meeting, and tell leadership something they don't want to hear.

Preferred

• (Plus) Experience in crypto, fintech, or another regulated consumer category where standard ad channels have restrictions.
• (Plus) Familiarity with prediction markets, sports betting, or other probability-based products and their user bases.
• (Plus) Experience building an acquisition function from an early stage, including standing up tooling, attribution models, and team processes.

Benefits

• Competitive salary & equity
• Unlimited PTO
• Full Health, Vision, & Dental coverage
• 401k match
• Hardware setup: new MacBook Pro, big display, & accessories