Responsibilities

• Own the acquisition experience strategy across marketing landing pages and the marketing touchpoints that drive customers to them, creating cohesive journeys from initial message through conversion
• Lead the acquisition experimentation roadmap , identifying the highest-value opportunities to improve metrics through testing
• Translate performance and customer insights into strategy , using analytics, experimentation results, research and behavioral signals to identify opportunities and establish clear recommendations for optimizations
• Influence cross-functional strategy and prioritization across Product, UX, Analytics, Creative, Site Operations and other partner teams to deliver acquisition experiences

Requirements

• 10+ years of acquisition, performance, or growth marketing experience, ideally within a subscription, membership, ecommerce business
• Strong understanding of digital customer journeys and the relationship between audience targeting, creative, landing-page experience and conversion
• Highly resourceful with the ability to navigate ambiguity, synthesize information from multiple sources, and independently move projects forward
• Deeply analytical and insight-driven, with experience using data, experimentation, and AI-enhanced tools to inform decisions and improve performance
• Expertise in experimentation and optimization, using testing, customer insights and performance data to improve metrics
• Passion for understanding customer needs and translating insights to create impactful marketing copy & imagery to drive performance

Preferred

• Masters: Business Administration

Benefits

• At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
• Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
• Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
• For information about benefits and eligibility, see One.Walmart .