(USA) Senior Manager, Product Marketing

San Bruno, CA (On-site)

$117K/yr – $234K/yrSenior Level3+ years expFull time

Posted 4 weeks ago

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Job Summary

Own cross functional storytelling and advisory work that bridges market research, partnerships, and product adoption to influence business outcomes.

  • Narrative synthesis: turn data from finance, market research, and product teams into clear decisions.
  • Partnerships and enablement: build internal external alliances and drive adoption programs.

Job Description

Responsibilities: - Leads discussions with varying viewpoints presents to and influences audiences across divisions using appropriate frameworks/tools leverages factbased data and analytics insights from multiple finance and business domains to build a cohesive narrative form an argument organize thoughts and present in a clear concise and meaningful way demonstrates decision and coordination skills when faced with conflicting or ambiguous inputs acts as a trusted advisor to business partners influencing them to act as needed to move the business forward provides effective timely feedback to others seeks internalizes and utilizes feedback to make changes - Market Research: Selects appropriate investigative or analytical methods to assess a market research project combines historical and current data to generate market research reports assists in the planning design and implementation of a market research project analyzes the validity and reliability of market research results follows a certain structural research process for conducting market research - Partnership Collaboration: Builds maintains and enhances effective internal and external partnerships influences outcomes and assists in communicating shared goals with groups and parties identifies and addresses additional partner needs and educates partners on value creation communicates with other individuals or teams to solve shared problems identifies how changes in business strategy impact talent and recruiting strategies consults regularly with leaders of business units to advise on strategic decisions brings ideas and solutions proactively to the business and team members promotes in the workplace - Product Awareness and Adoption: Gathers summarizes and prioritizes ideas for new products or new versions of existing products describes the purpose of and a methodology for a product usability analysis evaluates the benefits and drawbacks of various delivery mechanisms on product training assesses client proficiency and retention and modifies programs as needed directs the selection of resources and approaches for training on advanced product features and functions designs and conducts detailed demos for all product features and facilities - Digital Marketing Execution: Compares and contrasts alternative strategies to accelerating product sales conducts market climate surveys and determines the implications for a business unit oversees the operation and feedback of Marketing tasks and activities develops Marketing plans and programs for multiple products advises on the strengths and weaknesses of alternative Marketing approaches coaches others on the adoption of advanced technologies and tools for Marketing tasks and activities - Marketing Acumen: Coaches others on building key relationships and dependencies with other business functions advises on the development of Marketing strategies and plans analyzes the use of technology in current and planned Marketing strategies contributes to the establishment of best practices for Marketing develops successful implementation or improvement initiatives for the Marketing unit or department oversees a Marketing unit or department - Business Data Analysis: Sets standards for business data analysis tools and techniques advises on applications and ensures compliance evaluates the quality of business data collected and the effectiveness of data analysis methods oversees the use of business data analysis software and troubleshoots for common errors provides solutions to data requirements in the business data analysis process suggests conclusions with results drawn from business data analysis directs the implementation of business data collection processes and educates less-experienced employees on new data sources - Proposals and Presentations: Leads discussions on customer types effective proposals and presentations develops proposal and presentation processes to improve volume evaluates best practices of proposals and presentations within the industry trains others on developing multiple and varied formal written proposals collaborates with professionals to enhance the organizations proposal and presentation strategies analyzes customer feedback to provide better proposals and presentations - End User Training: Assesses client proficiency and retention and modifies programs as needed coaches others on implementing effective enduser training programs develops and maintains enduser training programs using client assessments facilitates enduser learning through proper tools and by demonstrating knowledge of products delivers training programs including formal and informal training programs utilizing all training resources answers complex client questions and provides proper and efficient solutions - Product Expertise: Creates a system to organize and maintain different product lines advocates for the development of new technologies and tools for the full spectrum of product groups and products leads discussions on the future perspective of crossfunctional products or services in the organization designs systematic protocols and procedures for product lines in the organization reports current product lines product history evolution and future plans to stakeholders establishes organizational best practices for product strategies
Walmart logo

Walmart

With approximately 255 million customers and members visiting more than 10,500 stores and numerous eCommerce websites in 19 countries, Walmart is uniquely positioned to serve customers how, when and where they want. Formed in 2021, Walmart Data Ventures unlocks the full value of Walmart’s first-party data, delivering actionable, customer-centric insights through Scintilla, our integrated insights ecosystem. Scintilla is now available in the U.S., Mexico, and Canada, offering Merchants and brands a comprehensive solution to make informed business decisions in today’s dynamic retail environment. The name ‘Scintilla,’ derived from the Latin word for ‘spark,’ embodies the power of a single insight to ignite transformative ideas. Even the smallest, most granular data point can drive decisions that create meaningful impact. Scintilla empowers businesses to turn insights into action, optimizing every touchpoint along the customer journey—from home to store—and the product journey—from source to shelf. At Walmart Data Ventures, our mission is to deliver value to customers, suppliers, merchants, and store operators by bridging insights with actionable strategies that enhance the retail experience.

Founded in 2021
Bentonville, Arkansas, USA
288 employees (21 in marketing)

Traffic Signals

Monthly Visitors
6.8K
Traffic Source Mix
Search
29.1%
Direct
46.7%
Referral
6%
Social
17.2%
Paid
1%

Headcount Trend

Current headcount: ~288

Marketing Team

Marketing Team Size
8 (3% of company)
Marketing Roles Posted (Last 30 Days)
11

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