Responsibilities

• Define product positioning and messaging and create compelling content to differentiate VIZIO in the marketplace.
• Develop marketing materials and processes to support product launches.
• Collaborate cross-functionally with Sales, Client Services, Product, and Partner teams to develop and communicate go-to market plans
• Manage product launch timing and communication with stakeholders.
• Provide feedback and direction to external creative and PR agencies
• Conduct qualitative and quantitative research to inform product roadmaps.
• Conduct competitive analyses and formulate actionable takeaways.
• Build business requirements documents for product teams that outline the objectives and needs of the Ad Sales business and Advertisers
• Analyze internal data to enhance the VIZIO Ads value proposition

Requirements

• Bachelor’s Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field.
• 6 years' experience in Marketing, Business Administration, or related field.
• Product marketing experience in digital advertising, ad tech, CTV, or entertainment.
• Solid understanding of connected device marketing, digital distribution, and streaming platforms.
• Experience with marketing initiatives targeting brand advertisers, agencies, and content owners.
• Proven success managing marketing and product development initiatives to drive ad revenue.
• Ability to lead cross-functional teams and execute go-to-market strategies.
• Passion for advertising and translating insights into actionable plans.
• Skill at managing, planning, tracking, multiple projects.
• Excellent communication skills for internal and external collaboration.
• Strong problem-solving and strategic thinking.
• Self-starter who shares knowledge and applies it proactively.
• Detailed-oriented, organized, and experienced in project management.
• Exceptional presentation skills, with experience presenting internally and externally.

Preferred

• Masters: Business Administration

Benefits

• At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet.
• Health benefits include medical, vision and dental coverage.
• Financial benefits include 401(k), stock purchase and company-paid life insurance.
• Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
• The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.