(USA) Manager, Marketing Planning And Strategy

San Bruno, CA (On-site)

$96K/yr – $202K/yrSenior Level3+ years expFull time

Posted 1 day ago

Job Summary

Own content governance, platform optimization, and cross functional partnerships to drive scalable publishing and measurable platform impact.

  • Lead content publishing workflow management and audits
  • Collaborate with Product Marketing and Sales to improve content quality
  • Analyze platform usage to demonstrate impact

Job Description

Responsibilities

  • Content Governance: Manage content publishing, lifecycle processes, audits, and authoring standards to maintain accuracy and accountability.
  • Platform Optimization: Administer Blue, improve taxonomy and discoverability, manage access, and partner with Seismic on platform enhancements.
  • Cross-Functional Partnership: Collaborate with content owners, Product Marketing, Sales, and other stakeholders to improve content quality and user experience.
  • Project Management: Lead content and platform initiatives, manage publishing workflows, and maintain scalable processes and documentation.
  • Reporting & Insights: Analyze platform usage, content performance, and adoption to identify improvements and demonstrate Blue's impact across Walmart Connect.

Requirements

  • Bachelor's degree in Business, Marketing, Communications, or related field and 1 year's experience in marketing or related field OR 5 years' experience in marketing or related field.

Preferred

  • Airtable experience preferred.

Benefits

  • Health benefits include medical, vision and dental coverage.
  • Financial benefits include 401(k), stock purchase and company-paid life insurance.
  • Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
  • Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Walmart logo

Walmart

3.3 Glassdoor

Sixty years ago, Sam Walton started a single mom-and-pop shop and transformed it into the world’s biggest retailer. Since those founding days, one thing has remained consistent: our commitment to helping our customers save money so they can live better. Today, we’re reinventing the shopping experience and our associates are at the heart of it. When you join our Walmart family of brands, you’ll play a crucial role in shaping the future of retail, improving millions of lives around the world. We are ecstatic to have been named a Great Place to Work® Certified May 2023 – May 2024, Disability: IN 2023 Best Places to Work, and Fast Company 100 Best Workplaces for Innovators 2023. This is that place where your passions meet purpose. Join our family and build a career you’re proud of.

Founded in 1962
Bentonville, Arkansas, US
530K employees (30,620 in marketing)
54% recommend to a friend
77% CEO approval

Salaries

Posted range

$96K/yr – $202K/yr

Taken straight from the job posting.

Marketing Strategy median pay in the United States

$127K/yr

Most pay falls between $95K and $170K. Based on 766 salaries.

See all Walmart salaries

Traffic Signals

Monthly Visitors
525.9M
Monthly Google Ads Budget
$15.2M
Traffic Source Mix
Search
16.8%
Direct
59.4%
Referral
12.1%
Social
11.1%
Paid
0.6%

Headcount Trend

Current headcount: ~571.8K
Walmart logo

(USA) Manager, Marketing Planning And Strategy

Walmart · San Bruno, CA · On-site