(USA) Manager, Account Strategy

Responsibilities

• Develop and execute omnichannel advertising campaigns aligned with client marketing objectives.
• Translate client goals into actionable media strategies using Walmart Connect’s platforms.
• Monitor campaign pacing, performance, and optimization to meet key performance indicators.
• Analyze campaign data and digital metrics to generate insights for continuous improvement.
• Lead campaign setup, troubleshooting, and client onboarding processes.
• Collaborate with Sales, Product, Engineering, and Analytics teams to ensure campaign success.
• Build and maintain strong relationships with clients, agencies, and internal stakeholders.
• Present campaign performance and strategic recommendations to clients and leadership.

Requirements

• Option 1: Bachelor’s degree in business, marketing, communication, or related area and 3 years’ experience in digital media, account management, or advertising strategy.
• Option 2: 5 years’ experience in digital media, account management, marketing, or advertising strategy.

Preferred

• Experience in sales or media strategy
• Experience with DSPs, DMPs, ad exchanges, and media platforms like Salesforce, Tableau, SQL, or Power BI.
• Master’s degree in marketing, business, or related area.

Benefits

• At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.