(USA) Director, Marketing Planning And Strategy

Responsibilities

• Lead and develop a high-performing Lifecycle Marketing team, setting strategy, priorities, and accountability for results.
• Drive advertiser activation, engagement, retention, and reactivation through personalized CRM programs and automated journeys.
• Advance signal-driven marketing using behavioral data, predictive insights, and next-best-action recommendations.
• Partner with Product, Engineering, and Analytics to build scalable marketing technology, automation, and personalization capabilities.
• Establish a rigorous growth operating model through forecasting, experimentation, incremental measurement, and continuous optimization.
• Translate advertiser insights into targeted interventions that improve advertiser experiences and measurable business outcomes.

Requirements

• 10+ years of experience in lifecycle, CRM, or growth marketing, with a proven track record of leading and developing high-performing teams.
• Demonstrated success scaling customer activation, engagement, retention, and reactivation programs.
• Deep expertise in CRM platforms, marketing automation, segmentation, personalization, and customer journey orchestration.
• Strong analytical capabilities, including experimentation, incremental measurement, and data-driven growth strategies.
• Experience partnering with Product, Engineering, and Analytics to develop scalable, technology-enabled marketing capabilities.
• Strategic leadership, commercial acumen, and the ability to influence cross-functional partners and deliver measurable business outcomes.
• Bachelor's degree in Business, Marketing, Communications, or related field and 4 years' experience in marketing or related field OR 7 years'experience in marketing or related field.
• 1 year's supervisory experience or experience leading cross-functional projects.

Preferred

• Leading cross-functional projects, Marketing or related field, Supervisory experience
• Masters: Business Administration
• Experience in B2B, SaaS, marketplaces, or retail media preferred

Benefits

• Health benefits include medical, vision and dental coverage.
• Financial benefits include 401(k), stock purchase and company-paid life insurance.
• Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
• The amount you receive depends on your job classification and length of employment.
• For information about PTO, see https://one.walmart.com/notices .
• Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
• Eligibility requirements apply to some benefits and may depend on your job classification and length of employment.
• For information about benefits and eligibility, see One.Walmart .