(USA) Director, Marketing Planning And Strategy - Marketing Innovation

Bentonville, AR (On-site)

$110K/yr – $286K/yrDirector/Executive10+ years expFull time

Posted 20 hrs ago

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Job Summary

Own the Emerging Platforms agenda, translating tech trends into growth opportunities and leading cross-functional pilots from discovery to future commerce.

  • Own and grow the Emerging Platforms team
  • Drive pilot programs across AI-mediated discovery, agentic commerce, and content ecosystems

Job Description

Responsibilities

  • Identify emerging technologies, channels, platforms, and shifts in customer behavior and translate them into actionable business opportunities.
  • Lead pilot-to-playbook programs across AI-mediated discovery, agentic commerce, content ecosystems, and future commerce experiences.
  • Evaluate and develop strategic partnerships with external platforms, technology providers, and industry partners.
  • Define success metrics tied to traffic quality, engagement, conversion, customer growth, and business impact.
  • Build, lead, and develop a high-performing Emerging Platforms team.
  • Establish a culture of innovation, experimentation, accountability, and continuous learning.
  • Influence senior executives and cross-functional leaders to align around growth opportunities and strategic priorities.
  • Translate complex technology trends into clear business strategies and operational plans.

Requirements

  • Bachelor’s degree in Marketing , Business, Technology, Analytics, or related field.
  • 10+ years of experience leading digital marketing, platform strategy, growth, innovation, product, or technology-focused teams.
  • Experience launching and scaling new products, platforms, channels, or technologies.
  • Strong understanding of AI, digital commerce, search ecosystems, content strategy, measurement, and marketing technology.
  • Demonstrated success operating in ambiguous, rapidly evolving environments.
  • Exceptional communication, executive influence, and stakeholder management skills.

Preferred

  • Leading cross-functional projects, Marketing, Supervisory
  • Masters: Business Administration

Benefits

  • At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable."],
  • compensation":["The annual salary range for this position is $110,000.00 - $220,000.00","Additional compensation includes annual or quarterly performance bonuses.","Additional compensation for certain positions may also include : Stock"],
  • how_to_apply":[],"requirements":["Bachelor’s degree in Marketing , Business, Technology, Analytics, or related field.","10+ years of experience leading digital marketing, platform strategy, growth, innovation, product, or technology-focused teams.","Experience launching and scaling new products, platforms, channels, or technologies.","Strong understanding of AI, digital commerce, search ecosystems, content strategy, measurement, and marketing technology.","Demonstrated success operating in ambiguous, rapidly evolving environments.","Exceptional communication, executive influence, and stakeholder management skills."],
  • nice_to_have":["Leading cross-functional projects, Marketing, Supervisory","Masters: Business Administration"],
  • about_company":[],
  • responsibilities":["Identify emerging technologies, channels, platforms, and shifts in customer behavior and translate them into actionable business opportunities.","Lead pilot-to-playbook programs across AI-mediated discovery, agentic commerce, content ecosystems, and future commerce experiences.","Evaluate and develop strategic partnerships with external platforms, technology providers, and industry partners.","Define success metrics tied to traffic quality, engagement, conversion, customer growth, and business impact.","Build, lead, and develop a high-performing Emerging Platforms team.","Establish a culture of innovation, experimentation, accountability, and continuous learning.","Influence senior executives and cross-functional leaders to align around growth opportunities and strategic priorities.","Translate complex technology trends into clear business strategies and operational plans."]}}} } }```Oops, formatting got corrupted. Need to fix. I'll provide clean JSON. Ensure all keys present. Let's reconstruct properly. I'll output valid JSON. Sections keys order as required: responsibilities, requirements, nice_to_have, benefits, compensation, how_to_apply, about_company, other. Include arrays. Let's craft.
Walmart logo

Walmart

3.3 Glassdoor

Sixty years ago, Sam Walton started a single mom-and-pop shop and transformed it into the world’s biggest retailer. Since those founding days, one thing has remained consistent: our commitment to helping our customers save money so they can live better. Today, we’re reinventing the shopping experience and our associates are at the heart of it. When you join our Walmart family of brands, you’ll play a crucial role in shaping the future of retail, improving millions of lives around the world. We are ecstatic to have been named a Great Place to Work® Certified May 2023 – May 2024, Disability: IN 2023 Best Places to Work, and Fast Company 100 Best Workplaces for Innovators 2023. This is that place where your passions meet purpose. Join our family and build a career you’re proud of.

Founded in 1962
Bentonville, Arkansas, US
530K employees (30,620 in marketing)
54% recommend to a friend
77% CEO approval

Traffic Signals

Monthly Visitors
525.9M
Monthly Google Ads Budget
$15.2M
Traffic Source Mix
Search
16.8%
Direct
59.4%
Referral
12.1%
Social
11.1%
Paid
0.6%

Headcount Trend

Current headcount: ~571.8K

Marketing Team

Marketing Team Size
15,903 (3% of company)
Median Career Experience
17 years
Median Tenure
5.9 years
Marketing Roles Posted (Last 30 Days)
16

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