(USA) Director, Digital Media

Bentonville, AR (On-site)

$110K/yr – $220K/yrDirector/ExecutiveFull time

Posted 3 days ago

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Job Summary

Own and optimize the Sam's Club owned media ecosystem, drive personalized member experiences, and lead cross-functional teams to connect marketing, technology, and data to deliver measurable business results.

  • Own and optimize the owned media ecosystem and connected member experiences
  • Lead cross-functional collaboration across marketing, product, technology, analytics, and data science
  • Establish measurement and ROI frameworks to drive business outcomes

Job Description

Responsibilities

  • Lead the strategy, execution, and optimization of Sam's Club's owned media ecosystem.
  • Deliver personalized, connected member experiences across digital and in-club channels.
  • Partner across marketing, product, technology, analytics, and data science to drive business outcomes.
  • Advance marketing technology capabilities through innovation, automation, and experimentation.
  • Establish measurement frameworks that optimize performance and maximize ROI.
  • Inspire, develop, and lead a high-performing team while fostering a culture of collaboration and continuous improvement.

Requirements

  • Bachelor's degree in Marketing, Business, or related field and 6 years' experience in marketing or related field OR 8 years' experience in marketing and related field.
  • 3 years' supervisory experience
  • 10+ years of experience in retail marketing, digital media, or a related field, with expertise in owned media, marketing technology, and personalization.
  • Proven ability to connect marketing, technology, data science, and analytics to deliver measurable business results.
  • Strong understanding of owned media strategy, campaign operations, performance measurement, and optimization best practices.
  • Demonstrated success leading cross-functional initiatives and influencing stakeholders across a complex organization.
  • Experience building, developing, and leading high-performing teams in fast-paced, innovation-driven environments.
  • A passion for leveraging emerging technologies and data-driven insights to elevate the member experience.

Preferred

  • Digital marketing (for example, affiliate marketing, display advertising)
  • Leading a cross-functional team

Benefits

  • Health benefits include medical, vision and dental coverage
  • Financial benefits include 401(k), stock purchase and company-paid life insurance
  • Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
  • Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
  • Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Sam's Club logo

Sam's Club

3.3 Glassdoor

Sam’s Club (NYSE: WMT) a division of Walmart Inc., is the membership warehouse club solution for everyday living. Our President and CEO is Chris Nicholas and our headquarters is in Bentonville, AR. For the fiscal year ending January 31, 2023, Sam’s Club’s total revenue was $84.3 billion.There are almost 600 clubs across the U.S and Puerto Rico and each averages approximately 136,000 square feet. Our first club opened in Midwest City, Oklahoma, in 1983. Many clubs include sustainable features such as day-lighting with skylights, night dimming, central energy management, water-conserving fixtures, natural concrete floors and recycling.Sam’s Club employs thousands of associates in the U.S. and Puerto Rico. Approximately 75 percent of club management was promoted from hourly positions.In addition to the leading national brands, Sam's Club also features Member's Mark, an exclusive, premium-quality private brand. Member's Mark products are exclusive designs that use top-of-the-line materials and the highest quality ingredients to make sure they have the best quality and value at members-only prices.A Sam’s Club membership can more than pay for itself with exclusive savings on the items you need, the items you love and all sorts of unexpected items.Sam’s Club focuses on providing members with exclusive savings and quality merchandise, as well as services like Delivery from Club and Curbside Pickup, savings on fuel, full-service Pharmacy and more. We offer our members the most choices on how to shop with us, anywhere, any time.With over 40 years of innovating in the category, Sam’s Club continues to redefine club membership shopping with its curated assortment of quality fresh food and Member’s Mark® items, in addition to market leading technologies and services like Scan & GoTM️, curbside pickup and home delivery. Visit the Sam's Club Newsroom, shop at SamsClub.com or connect with Sam's Club on LinkedIn, X, Facebook, Instagram, TikTok and Pinterest.

Founded in 1983
Bentonville, Arkansas, USA
47K employees (5,266 in marketing)
53% recommend to a friend
62% CEO approval

Traffic Signals

Monthly Visitors
46.6M
Monthly Google Ads Budget
$192.7K
Traffic Source Mix
Search
24%
Direct
68.3%
Referral
4.6%
Social
0.6%
Paid
2.3%

Headcount Trend

Current headcount: ~46.7K

Marketing Team

Marketing Team Size
3,807 (8% of company)
Median Career Experience
15 years
Median Tenure
5.8 years
Marketing Roles Posted (Last 30 Days)
6

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