(USA) Director, Digital Media - Media Strategy & Planning

Responsibilities

• Lead and develop a high-performing digital media team to achieve business objectives and foster continuous learning.
• Design and implement comprehensive digital media strategies aligned with Walmart’s marketing and business goals.
• Manage large-scale digital campaigns, optimizing plans based on real-time data and ROI insights.
• Collaborate with internal teams and external partners to ensure effective campaign execution and innovation.
• Oversee budget planning, forecasting, and financial performance for digital media initiatives.
• Drive process improvements and adopt emerging technologies to enhance digital marketing effectiveness.
• Cultivate strategic partnerships to expand digital reach and brand awareness.

Requirements

• Bachelor's degree in Marketing, Business, or related field and 6 years' experience in marketing or related field OR 8 years' experience in marketing
• 3 years' supervisory experience
• Extensive experience leading digital media strategy aligned with business objectives and marketing goals.
• Proven ability to manage complex digital campaigns, including planning, execution, and optimization based on performance data.
• Strong leadership skills with a track record of developing and mentoring high-performing teams.
• Expertise in digital marketing channels, including paid and organic search, social media, and display advertising.
• Ability to build and maintain strategic partnerships with agencies and technology providers.
• Proficiency in budget management and financial forecasting for digital initiatives.
• Excellent communication and collaboration skills to work cross-functionally and influence stakeholders.
• Innovative mindset with adaptability to evolving digital trends and technologies.

Preferred

• Digital marketing (for example, affiliate marketing, display advertising)
• Leading a cross-functional team

Benefits

• Health benefits include medical, vision and dental coverage.
• Financial benefits include 401(k), stock purchase and company-paid life insurance.
• Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.