Responsibilities

• Build and maintain relationships with Western KOLs, traders, community leaders, builders, and ecosystem partners.
• Develop a long-term network of high-quality channels across the US and broader Western crypto market.
• Identify active and influential traders, creators, and community nodes in each market cycle.
• Support GTM for DEX, X Layer, Wallet, and other Web3 products through channel activation and community distribution.
• Drive collaborations around new products, assets, campaigns, and ecosystem opportunities.
• Build and operate Western community initiatives, including trader groups, ambassador programs, and local community partnerships.
• Act as an external-facing voice for product updates, ecosystem developments, market opportunities, and community engagement.
• Work closely with Product, Growth, GTM, and Ecosystem teams to translate product capabilities into clear market narratives and distribution strategies.
• Collect market and user feedback while maintaining strong judgment on what is strategically relevant.
• Track channel performance and contribute to user growth, trading volume, revenue, and long-term ecosystem retention.

Requirements

• Based in New York or the Bay Area, and able to work closely with the local team.
• Deep understanding of Western crypto culture, CT, onchain trading, Meme, DEX, and community dynamics.
• Strong communication and relationship-building skills; comfortable engaging directly with KOLs, traders, founders, and community operators.
• Highly execution-oriented, proactive, and comfortable operating in a fast-moving environment.
• Strong commercial sense and ability to connect channel activities with measurable business outcomes.
• Good product sense and ability to distinguish meaningful user feedback from short-term or low-quality requests.
• Comfortable building relationships from zero and following through until they become repeatable partnerships.
• Strong written and spoken English with the ability to communicate naturally in crypto-native communities.
• High ownership, strong judgment, and a clean professional reputation.

Preferred

• Candidates with existing experience in Web3 BD, KOL relations, community growth, trading platforms, or crypto ecosystems.
• Candidates with established relationships across Western trader, KOL, or community networks.
• Candidates who have lived and worked in both Asian and Western environments are a plus.

Benefits

• Competitive total compensation package
• L&D programs and Education subsidy for employees' growth and development
• Various team building programs and company events
• Wellness and meal allowances
• Comprehensive healthcare schemes for employees and dependants
• More that we love to tell you along the process!