US Junior Creative Strategist at Huel | New York City, NY | $80K/yr – $90K/yr

US Junior Creative Strategist

New York City, NY (Hybrid)

$80K/yr – $90K/yrIntern/New Grad2+ years expFull time

Posted 3 months ago

Job Summary

Own the US creative execution and testing loop, turning briefs into performance-driven social content across Meta, TikTok, and YouTube.

Own concepting, hooks and weekly testing roadmap to optimize new customer acquisition on paid social.
Collaborate with US agencies and translate global strategy into clear briefs for in-house execution.

Job Description

Responsibilities

Take on executing the US creative strategy, developing concepts, hooks and angles and build out the weekly roadmap of testing. You’ll work across the brief-to-analysis cycle to drive new customer acquisition on paid social.
Roll up your sleeves and create content yourself; whether that's scripting and filming your own UGC-style ads, building social assets in Canva, or editing raw footage. You don't need to be a professional creator, but you should be comfortable getting behind (or in front of) a camera.
Ideate and collaborate with our US agency partners. Bring fresh concepts and angles to the table, know when to double down on what is already winning, and support the development of briefs that keep the creative moving forward.
Translate the US creative strategy into clear, inspiring briefs for our in house team. You are the bridge between global creative and local execution.
Track and analyse creative performance across Meta, TikTok and YouTube, looking at CPA, CTR, CVR, and CPMs, and use what you find to iterate and test next.
Stay close to US consumer trends, competitive creative and platform changes, using insights to share with the team and take action on.

Huel

3.4 Glassdoor

Nutritionally complete, convenient, affordable food, with minimal impact on animals and the environment.Huel is complete food, simply delivered. This means Huel provides you with all 26 essential vitamins and minerals, protein, essential fats, carbs, fibre and phytonutrients. We have sold over 400,000,000 meals to over 150 countries.It’s not just about us, though.We’re delighted with what Huel has become and how it has helped people. But we’re also delighted with the community that has grown around Huel.From busy parents to firemen, and tae kwon do champions to world-record holders, mountaineers and tired office workers, our customers are what really make Huel great.Our online community has become a bustling hub of people dedicated to helping and teaching each other. Whenever we’ve asked for feedback, our customers have responded passionately, meaning we’ve been able to implement many of their great ideas. So to all the Hueligans, thank you for helping make Huel what it is.Follow us on LinkedIn for the latest job opportunities, business thought leadership and updates from Huel HQ.

Founded in 2015

Tring, England, GBR

414 employees (64 in marketing)

huel.com

46% recommend to a friend

92% CEO approval