Company overview

Nutritionally complete, convenient, affordable food, with minimal impact on animals and the environment.Huel is complete food, simply delivered. This means Huel provides you with all 26 essential vitamins and minerals, protein, essential fats, carbs, fibre and phytonutrients. We have sold over 400,000,000 meals to over 150 countries.It’s not just about us, though.We’re delighted with what Huel has become and how it has helped people. But we’re also delighted with the community that has grown around Huel.From busy parents to firemen, and tae kwon do champions to world-record holders, mountaineers and tired office workers, our customers are what really make Huel great.Our online community has become a bustling hub of people dedicated to helping and teaching each other. Whenever we’ve asked for feedback, our customers have responded passionately, meaning we’ve been able to implement many of their great ideas. So to all the Hueligans, thank you for helping make Huel what it is.Follow us on LinkedIn for the latest job opportunities, business thought leadership and updates from Huel HQ.
Founded in 2015
Tring, England, GBR
414 employees (64 in marketing)
46% recommend to a friend
58% positive business outlook

Salaries

Typical salary range

$80,000 – $90,000

/ yr

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People

Hiring activity

Open marketing jobs over time

17 open now

Headcount trend

Company growth over the last 12 months

Headcount +48.4% year over year

Funding

Total funding

$132.8M

Last raise

$82.5M

Private Equity, 2 years ago

Funding history

Oct 2023

Private Equity Round Huel · $82.5M

Dec 2022

Series B Huel · $24.3M

Oct 2018

Series A Huel · $26M

Audience

Monthly website visitors
1.7M
Month over month-13.5%
Quarter over quarter-29.8%
Top sourceSearch (46.6%)
Ad budget per month$200.2K
Average search rank54.7
Traffic source mix
Search
46.6%
Direct
46.4%
Referral
3.3%
Social
2.8%
Paid referral
0.8%

LinkedIn followers

Follower count and growth

Total followers

68.8K

12-mo growth

+18.9%

Monthly growth

+1.1%

News

Links